The most valuable aspect of the Internet lies not in creating new products, but in unlocking the hidden potential within existing industries and using digital tools to revitalize traditional sectors. From this perspective, the Internet transforms traditional industries in several key ways: first, by breaking information asymmetry and making all data transparent; second, by integrating big data to maximize resource efficiency; and third, by leveraging the "swarm intelligence" of online communities, a collective thinking pattern that mimics the behavior of a hive. Imagine human memory as a network of neural nodes—initially disconnected, but over time forming strong connections through repeated use. Before the Internet, these connections were weak and rare. But with the rise of the Internet, those pathways light up instantly, enabling real-time connectivity across the entire network. This creates an unprecedented system and experiential support for future decision-making.
Based on this model, humans are redefining industries and shaping the future. The evolution of the machine tool industry will reflect three major trends:
1. **Cross-border Integration**
We live in an era where industries are merging, overlapping, and interconnecting. If you're profiting from a product or sector, and another player suddenly offers free value-added services, how do you compete? How do you survive? Future competition is no longer about products or distribution channels—it's about resource integration and consumer ownership. Whoever controls resources and user bases can profit regardless of what users consume. That’s the key to long-term success. For us, combining machine tools with services (including upstream and downstream) allows us to capture end-user resources and build a loyal community known as “Shenyang Machine Tool Powder,†securing an invincible position in the market.
2. **Positioning Strategy**
There are five possible positioning options for businesses today:
- Becoming a platform like Alibaba or Tencent, building an online sales ecosystem.
- Acting as a third-party service provider, such as logistics, training, or marketing agencies.
- Focusing on manufacturing, developing high-quality products and services.
- Establishing a direct-to-consumer model with franchises or experience-based sales.
- Controlling consumer resources and partnering with enterprises.
Each company must choose based on its strengths. For traditional manufacturers, the third option is straightforward but limited in growth. We are currently shifting toward the fourth, while the fifth has potential but requires significant change. Ideally, we would integrate all five into a full industry chain, becoming a dominant force in the machine tool sector.
3. **New Business Model**
Traditional manufacturing was closed, with producers deciding what to make. Consumers had little involvement. But the Internet is changing that. In the future, customers will participate in production, making decisions and co-creating products. This blurs the line between producer and consumer, challenging traditional economic models. It paves the way for a C2B (Customer-to-Business) model. Xiaomi is a prime example, and Wikipedia shows how decentralized power, when guided by rules, can outperform traditional institutions.
This shift leads to smaller, more specialized companies focused on niche customer groups rather than mass markets. Customers will be segmented not by product features, but by values. Companies like Coca-Cola and Li Ning may struggle unless they redefine their tribes. However, scale doesn’t necessarily mean size—tribes can span globally, creating large customer bases even if individual companies remain small. The advantage of the future will be “small and beautiful†over “big and broad.â€
The ultimate direction for such companies is the C2B model: starting with a customer base, then building a supply chain around it. This means pre-sales, customization, and tribal marketing. Apple exemplifies this with its “fruit powder†culture, where demand drives production. Even though products are in stock, their marketing strategy mimics pre-sale, focusing on a loyal tribe.
For the machine tool industry, the future will involve identifying specific user groups and customizing products accordingly. This requires modular design and quick production capabilities. Using the Internet to connect users globally, collect data, and analyze needs will be essential. The goal is to create a system where machines are tailored to user preferences, not the other way around.
Brass Hand Shower,Square Hand Shower,Brass Square Hand Shower,Telephone Shower,Detachable Hand Shower
Kaiping Rainparty Sanitary Ware Technology Co.,Ltd. , https://www.rpshower.com