With the passage of time, children born in the 2000s have developed new expectations and ideas about furniture. They no longer just seek "innocent and romantic" designs; instead, they desire products that reflect their personality and creativity. However, most brands in the children's furniture market still rely on outdated concepts, failing to meet the evolving needs of young consumers.
At present, children’s furniture is primarily defined as products exclusively for kids in China, but it hasn’t truly grown alongside its users. A lack of professionalism remains one of the biggest issues in the industry. To help children develop good habits and a healthy lifestyle, furniture must be designed with greater expertise, tailored specifically for children and in line with modern trends. Professionalism in children’s furniture can be achieved through three key areas:
First, strong internal brand control is essential. National standards shouldn't just remain as empty regulations. Since the implementation of China’s first children’s furniture standard, “General Technical Conditions for Children’s Furniture,†one year ago, it has become clear that both manufacturers and regulatory bodies have not fully embraced these guidelines. As a result, many children still face safety risks due to unsafe furniture on the market.
After conducting unannounced visits to multiple children’s furniture brands, it was found that many of the requirements in the national standard are not fully met. Some brands are still being lazy or cutting corners. For example, while large furniture like beds and wardrobes often have rounded edges, smaller items such as desks and bedside tables may still have sharp corners. According to 207 experts in children’s furniture, these standards are crucial for child safety, and strict compliance by all brands is necessary to ensure product quality.
Second, providing humanized pre-sale and after-sale services is essential. When parents want to buy a set of furniture for their children, many companies feel “powerless†and offer rigid recommendations. It’s clear that most brands focus only on quantity, ignoring the need for quality. Parents now have higher demands, but the pace of businesses is struggling to keep up.
Therefore, maintaining good communication with customers is vital for improving brand competitiveness. Brands should understand market demands, follow international trends, and incorporate this into design and production. Unfortunately, few brands currently offer such services.
Third, external demand should drive product development and avoid homogenization. Many parents report that elementary school children have more sophisticated needs when it comes to their room furniture. They no longer just want a bed and a desk—they require more storage space, such as larger wardrobes and bookshelves. However, most products on the market are based on familiar cartoon themes, leading to serious homogenization. Kids are increasingly rejecting these overly childish designs.
Experts point out that the constant changes in children’s furniture design are due to a lack of professional designers. Most furniture is either copied or imitated. Creating 100% original furniture tailored to Chinese children’s preferences and lifestyles costs 20–30% more than modifying imported products. Whether such products will be well-received by consumers remains uncertain. Most manufacturers are avoiding the pressure they face.
To truly meet the needs of today’s children, the children’s furniture industry must evolve—by focusing on professionalism, innovation, and customer engagement. Only then can it provide safe, stylish, and meaningful products for the next generation.
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