With the evolution of time, children born in the 00s have developed new and distinct preferences when it comes to furniture. They are no longer satisfied with just "innocent and romantic" designs; instead, they seek furniture that reflects their personality and ideas. However, most brands in the children's furniture market still rely on outdated concepts, failing to meet the growing expectations of young consumers.
At present, children's furniture in China is often seen as a product exclusively for kids, without considering how it evolves alongside them. One of the biggest issues in the industry is the lack of professionalism. To help children develop healthy habits and a better lifestyle, furniture must be more tailored, designed specifically for their needs and the times. Professionalism in children’s furniture can be achieved through three main aspects:
First, brand internal control is crucial. National standards should not remain just words on paper. Since the implementation of China’s first children’s furniture standard, “General Technical Conditions for Children’s Furniture,†one year ago, many manufacturers have shown insufficient attention to the new regulations. Weak market supervision has also contributed to the problem. As a result, many children still don’t have access to safe and high-quality furniture.
After conducting unannounced interviews with several children's furniture brands, it became clear that many of the requirements in the national standard are still not fully met. Some brands are being careless or even trying to find loopholes. For example, while large pieces like beds and wardrobes often have rounded corners, smaller items such as desks and bedside tables may still have sharp edges. According to 207 children's furniture experts, these safety measures are essential, but strict compliance from all brands is necessary to ensure real quality. Some top brands go beyond the national standard, even meeting European safety levels.
Another key aspect is providing personalized pre-sale and after-sale services. Many parents find it difficult to choose the right furniture for their child, as sales representatives often give rigid recommendations. Brands tend to focus only on quantity rather than quality, and this gap between consumer demand and business response is growing. To stay competitive, companies need to maintain open communication with customers, understand market trends, and integrate international styles into their design process. Unfortunately, very few brands currently offer this level of service.
Lastly, external demand should match the product to avoid homogenization. Many parents have noticed that elementary school children now expect more from their furniture—more storage space, functional layouts, and modern aesthetics. Yet, most products on the market still rely on familiar cartoon themes, leading to serious homogenization. Kids are starting to reject these overly childish designs.
Experts point out that the lack of professional designers is a major reason for the repetitive nature of children’s furniture. Many products are copies or imitations rather than original designs. Creating truly unique furniture that caters to the shape, preferences, and lifestyle of Chinese children is significantly more expensive—up to 20–30% higher than modifying imported designs. Whether such products will be well-received by consumers remains uncertain. Most manufacturers continue to avoid the pressure of innovation.
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