HC Security Network News I believe many people have used the door, perhaps to buy some very expensive locks to protect the security of home, but really anti-lock maintained thieves do? Research data shows that in 2015, most of the theft cases were thieves breaking into locks and stealing, which made people's trust in smart door locks lower and lower.
Five major problems will become the development of smart door locks
The arrival of the smart home era has brought unlimited business opportunities to Chinese companies' special anti-theft smart lock enterprises. Many brands have emerged in the past year, and the market products have become more abundant. However, it was accompanied by the fact that the market's sales volume did not increase as expected, and the enthusiasm of consumers for smart locks did not occur. On the contrary, more and more companies are seen dead. Yesterday, I was still working on the crowdfunding platform to break the crowdfunding record. All of a sudden, I fell down. Some people just said that the B round of investment has entered a hundred million, and it has been closed in a few months. Business survival changes too fast, so many investors can't understand it.
Who makes this promising sunrise market more vulnerable than the market for traditional products? Who destroyed the future of this industry? If you look back at the road you've traveled this year, you'll soon discover that people's trust in smart locks is getting lower and lower. In other words, everyone is disappointed with smart locks. It is not difficult to find out that it is the market that prematurely consumes the credit of the smart lock industry.
1, smart, security concerns can not be dispelled
Many smart door lock companies do more in terms of intelligence, but they can't do much on security protection. There are obvious security vulnerabilities and they have not noticed. Today's smart security has directly restricted the healthy development of this industry. If one of the 100 companies has a problem with security, the entire industry will affect it. When the same case goes wrong, the entire brand chain will also have an accident. It is understood that the smart lock products that claim to be the top ten brands on the market are very inadequate in the safety design of mechanical structures or the development of electronic information encryption and decryption and certification technology. If this problem is not corrected in time, China's smart locks The industry will once again become a backward industry with low prices, low quality and no trust.
2, the function is more, but the stability is also lacking
What is lacking in smart locks is not functionality, but stability. There are many functions of the smart brand in the market, there are many ways to unlock the lock, and there are all ways to unlock the lock. What iris, face, fingerprint, secret, inductive unlocking... What is there, although the way to unlock it later can be as free as desired. Powerful, there is a big premise that stability must be done well, although the stability of electronic products is difficult to grasp, but stability does affect the long-term development of the brand. At present, there is no shortage of powerful products on the market, and the lack of stable products. To stabilize the product well, it is more costly and time-consuming than doing more functions. Often, companies only pay attention to the fancy function modules, while ignoring the stability of the functions.
3, transition, false marketing has hurt the market
Transitional sales will ruin the smart lock industry. Remarketing and light user experience is a serious problem in the current smart door lock brand. A brand that ignores the user experience is hard to get recognition from users. At present, the biggest problem in the smart lock industry is that it would rather spend a lot of money to buy the fake rankings of the top ten brands, but they are not willing to spend money on the user experience. False crowdfunding, false functions, false prices, and false advertisements are all quickly consuming the credit of smart locks. Everyone has the same feeling: Searching for the top ten smart lock brands on the Internet, the number of ranking results is unclear, can't remember, one is better than a cow, in fact, there are very few good brands that users are satisfied with. This is a worrying and unhealthy market.
4, the first batch of users have become experimental products
The products in the experimental stage began to be crowdfunded and started to sell. A batch of users became experimental products. Every day, there are new crowdfunding products, but the products after crowdfunding leave the users with complaints and resentment, and the brand's integrity is greatly questioned. The intelligent and omnipotent propaganda hurts more terrible, everything can be docked, what functions are available, and everything can be done behind the propaganda is not easy to use. The sense of staggering of the experience makes the user's trust in the industry disappear, of course, the entire industry is paying.
5, walnut smart lock may make the market regain confidence
Of course, from the market point of view, there are still good products. It can't be said that it is the only fruit, but it is also the leader in the industry. How to judge a product is quality? We take the example of the walnut smart lock on the market as an example. The walnut smart lock is transformed from a multicolored lock, and it has more traditional elements on its body. It is such a brand that is more grounded in the market. The intelligent anti-theft lock of walnut has a lot of effort from the structural design and design of the product. The combination of his "safe and secure multi-lock technology for intelligent security and encryption and decryption technology" is really excellent, and its tempered glass finish. The design also created the industry's number one, and the Walnut Smart Lock is also the only smart lock brand to win the 2016 Asia Innovation Award. To sum up, the walnut smart lock has several characteristics:
5.1, "tradition + intelligence", a stronger sense of trust
Walnut smart door lock intentionally uses the multi-function lock of mechanical anti-theft as the basis of smart lock. The lock core, lock body and panel all maintain the characteristics of high mechanical anti-theft lock. In the intelligent development, the APP is more convenient and practical. In the brands of smart locks, the APP of the Walnut Smart Lock is very practical and the stability is also good.
5.2, "Mechanical Safety, Intelligent Safety" is more assured
In solving the problem that the user is not safe for the smart lock, the walnut smart lock uses the influence of the high-end anti-theft door lock of the multi-colored lock to raise the mechanical anti-theft level to the C-level standard, so that the user feels safe. In terms of intelligent security, the military's encryption and decryption level certification technology level is adopted. The security users of the walnut smart lock can of course experience it.
5.3, stability overwhelming complex functions
The soft rib of the smart lock is stability, and products with poor stability will definitely die. The stability of the walnut smart lock is achieved by mechanical stability and intelligent stability. A walnut lock can be used for a decade as a mechanical lock if there is a problem with the electronics. As for the temporary problem of failure, the auxiliary function of the mechanical anti-theft lock has also been exerted.
5.4, ​​let the problem be solved in the laboratory
It is irresponsible for users to bring products without full experimentation to the market. Walnut lock products will pass hundreds of thousands of experiments in the laboratory, including temperature, humidity, life, and anti-violence experiments.
At present, walnut smart locks have received positive evaluations in European and American markets, domestic real estate projects, office projects, security door companies, individuals and other users: simple appearance, stable performance, easy to use, and safe to use.
Editor in charge: Li Jin
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