Reflection on China's Stone Industry: How to Realize Global Positioning

China's stone industry needs an industry-wide reflection. If you can't establish a clear target position, but also spell the price, fight the low end, fight the local part, and there is nothing left in the end, it is easy to return to the past one step. Some stone companies have been inspected, the number of people is more than a thousand people, equipment investment is still increasing, the orders received are low-end low prices, and the market is too single. At present, orders are full, enterprises are profitable, but the rising labor costs are inevitable, equipment investment leads to the precipitation of funds is inevitable, once the market is turbulent, the impact of low-cost orders, a single market is unimaginable. The global positioning of China's stone industry needs to start from the following three aspects:

1. Product positioning. It is necessary to consider what position of the product is at least in the country at the global level, whether it is high-end, mid-range or low-end. If the product competitiveness is not in the absolute advantage of similar products, the premise is that the enterprise cost is lower in the same industry. Then this product is very dangerous. It is necessary to consider the difference in product content in the world at least in the country, whether it is high-end, mid-end or low-end, there is a difference in unique competitiveness. If there is no difference in the products of a company, even if the scale and cost are done well, it must be done very tired, and there is no room for profit.

2. Market positioning. It is dangerous to consider where the market is at least in the country at the global level, and if the market share does not reach the top of the same geographical market. Said the market refers to the domestic and international markets. The two markets are not biased. The international market is the market, and the domestic market is also the market. No matter which market can achieve the forefront, it is an amazing market. At present, we must pay special attention to and correctly understand the domestic market. The location of a huge market of 1.4 billion people must have international influence. China's stone world is the world's largest producer, and the best-performing company in the world's largest market must be an internationally influential company. At the same time, it is necessary to increase research on the international market. Such a large output of China definitely needs to be digested in the international market, and the international market is hierarchical. For those high-end ultra-profit markets, Chinese stone enterprises are still difficult to enter, but for the international market with relatively high profit in the middle, Chinese stone enterprises In the quest, the next step is definitely the mid-end market.

3. Brand positioning. Chinese stone enterprises know that branding is a matter of recent years, and it is also a matter of recent years to be able to make huge gains from the brand. Judging from the current product prices, the prices of several domestic brand companies, such as the world and superior products, are several times or even ten times higher than those of ordinary enterprises. This is not to be seen. However, from a holistic perspective, the brand operation level of our company is still quite low, and the product creative design concept is still quite old. To evaluate the value of a brand is not to obtain a title as a standard, but also depends on whether your product is accepted by the target market. Brand means unique connotation and concept, which means personalized emotional cognition. To be a brand is not just to do an image design to solve the problem. Taking low-carbon healthy stone as an example, the investment in the national low-carbon healthy stone production line began to surge in 2009, and the production capacity has doubled.

Other Activated Carbon

Granular Activated Carbon,Commercial Activated Carbon,Bulk Activated Carbon

Carbon Additive,Activated Carbon Co., Ltd. , http://www.nhactivatedcharcoal.com