Analysis: Development Trend of Die & Mould Industry in the Pearl River Delta

In recent years, China's mold industry has developed at a high speed. Many domestic mold companies and large foreign mold companies are concentrated in the Pearl River Delta region. Its development status can be said to be the current wind vane for China's mold development. According to Luo Baihui's investigation, at present, some low-end mold products in China's mold industry have already appeared excessive, causing excessive competition. High-end, high-precision mold products have been in short supply in our country. Although China is now a big mold producing country, our technology still has a certain gap with European and American countries. Most of the high-end technology is still in the hands of foreign-funded enterprises. China imports a large number of high-end mold products from abroad every year. Luo Baihui said that the mold industry lags behind the European and American environment is only an objective reason. We also want to find our own reasons. Since we understand the gap, we must actively learn to adjust, seize the opportunity from the crisis, and quickly catch up.

Since the outbreak of the financial crisis in the second half of 2008, it has had a certain impact on the mold industry in the Pearl River Delta region, but the impact is not great. The so-called particularly influential products are still some surplus products.

In the second half of 2009, the export situation of Mould City products was better than that of the previous two years. Many orders came in abundance. These orders were urgent orders and large orders. This may be one of the reasons why European and American customers are eager to occupy the foreign market after the crisis. Of course, this is inseparable from the rapid development and growth of the mold city in the past two years. Coupled with the crisis, the mold city timely adjusted the strategy, actively promoted the industrial structure, and created the mold professional town is inseparable. The project positioning of Hengli Huiying International Mould City is “based on Dongguan, facing the Pearl River Delta, radiating all over China, serving the whole world”. This is an investment plan that is gradually implemented by Dongguan Mould City from a long-term development perspective aimed at the whole world. The investment in mold production, especially the production of precision molds, high-end processing equipment is indispensable, accepting so many urgent orders, large orders, many factory equipment is also urgent. The advantages of the mold industry cluster are reflected at this time, helping companies to solve the short-term difficulties of purchasing equipment due to insufficient funds. Of course, Dongguan's mold enterprises are still mostly small and medium-sized enterprises. The purchase of equipment requires a process. Insufficient equipment will lead to limited technical level.

Now, due to the economic recovery in the Pearl River Delta region, the mold industry has recovered very quickly. Orders, product processing and production have gradually turned into the right track. Many companies have too many orders, and the company is now in a difficult situation.

In order to improve the equipment level and develop production capacity, various mold processing equipment and software will continue to sell well in the Dongguan mold market. Among them, mold CAD/CAE/CAM and CAPP, PDM, ERP and other software, as well as its integrated and intelligent information integration production technology, including rapid tooling technology and equipment for high-speed milling, high-performance electrical processing technology and equipment, Precision measurement technology and equipment, advanced mold cavity surface treatment technology and equipment, deep hole processing and trial equipment, hot runner technology and its components and systems, high quality mold materials and mold standard parts will become many mold companies The market is very large in terms of competing purchases. Other product markets that serve molds also have large capacity.

Looking into the future, Dongguan mold enterprises will adopt more and more high-tech and advanced applicable technologies, mold level and technical content will be further improved, mold professional production and mold city will continue to develop, mold market import and export will be further active, the entire mold The industry will continue to develop at a high speed for a long period of time.

Mold City Construction and Development Guide
In order to deepen the implementation of the "industrial strong city" strategy, promote the "mother of the manufacturing industry" mold industry to achieve sound and rapid development, promote the optimization and upgrading of Dongguan's industrial structure and enhance the overall innovation capacity of the industry, now the development of Dongguan mold city, Luo Baihui Suggest the following:

1. All aspects must be highly valued. Mold is the foundation of manufacturing and processing industry. To improve product quality, molds play a bottleneck.

2. The government must plan well. Macro-control, policy guidance, give full play to the agglomeration effect of the mold industry, rational guidance, do a good job of planning, hierarchical, sub-category positioning, guide large, medium and small mold enterprises to form their own characteristics, division of labor and cooperation, to avoid vicious competition.

3. Strive to improve the technical level. Mold enterprises are labor-intensive enterprises, we must strive to improve the technical level of enterprises, improve product quality and quality; high-tech molds require constant updating of equipment, application of new technologies, and further enhance the leading role; to strengthen cooperation with universities and research institutes, large Enterprises must set up R&D centers, and SMEs can share technology through public technology service platforms.

4. Strengthen the management of mold enterprises. At present, many domestic mold enterprises are well managed, but they must constantly innovate management methods and means to realize the standardized management of modern enterprises at an early date, and contribute more to China's early manufacturing center in the world.

5. Strengthen the contact and cooperation of mold companies in the industry.

At present, the strength of each mold company is limited, but the entire mold market is huge, and the strength of one or several companies alone is not enough. This requires a platform for exchanges and cooperation between various mold companies, strengthen their communication and communication, strengthen internal solidarity within the industry, complement each other's advantages, avoid interfering with each other, avoid vicious competition, and build integrity on the basis of mutual trust. The system, on the basis of mutual benefit, gradually forms a tactical combination. Under the condition of conditions, several enterprises unite, integrate existing resources, concentrate advantages, work division and cooperation, and give full play to the strengths and energy of each enterprise. In foreign countries, some small and medium-sized mold enterprises in Europe, South Korea, and Taiwan are also united, and the energy they exert is far greater than the same number of individual companies. The Southern Stamping Die Alliance is a typical good example that deserves to be promoted and learned by the industry.

6. Strengthen exchanges and cooperation between industries.

The Mold Industry Association and the Automotive Industry Association have strengthened cooperation to bridge the gap between automotive molds and automobile manufacturers, and to maintain close contact with each other. Through this link, communication and communication, automotive mold companies can learn and master more and more timely. Go to the standards and requirements of the automobile manufacturer and various demand information, do a good job in product and technology positioning, and gradually establish a long-term and stable strategic partnership with the automobile manufacturer. Similarly, automobile manufacturers can also go to the enterprise for on-the-spot investigations and visits. In the cooperation with the mold manufacturers, the project has not only improved the technical capabilities and production efficiency of the mold manufacturers, but also strengthened the understanding of the manufacturers to make them reliable and fixed. Automotive mold suppliers and partners save time, manpower and costs.

7. Strengthen contact and cooperation with universities, research institutes and related material suppliers.

The development of Dongguan mold can not rely solely on the mold factory, through its own experience to achieve, in addition to contact with the automotive, electronics, home appliance manufacturers, but also actively communicate with universities and research institutions. In the process of mold process analysis, structural design and manufacturing, mold companies will encounter many technical problems such as rebound and distortion of parts. Due to their own scientific research conditions and technical level, they can not spend too much energy and time. To analyze and study, the problem is difficult to be solved satisfactorily. It depends on the relevant universities and research institutes, and hopes to get their technical support. Shenzhen Mould Technology Society and Huanan City Mould Vocational Training Center have built this platform for enterprises in the Pearl River Delta region. They often hold various technical exchange meetings to let enterprises know the latest scientific research results, new technologies, new technologies and new equipment. Kind of information.

Standing in the big environment of international and domestic mold industry development, Luo Baihui put forward the following suggestions on how to cooperate and divide the work of Dongguan mold industry:

1. Establish a coordinating body
Leaded by government departments, industry associations actively participate in organizing a mold industry coordination committee. The tasks are: formulating the charter of the committee; conducting research and research; formulating medium and long-term development plans for the mold industry; formulating relevant countermeasures; and coordinating various matters. Regular meetings and ongoing activities. The government should make full use of the accumulation effects of industry associations and the advantages of professional management, and play the role of provincial, municipal, district, and county industry associations, and create an organizational form with Chinese characteristics combined with political parties.

2. Build a cooperation platform
Cooperation must achieve a win-win situation, not just staying in discussion and writing. According to the current needs of the development of the mold industry in the East and West, we must first build: mold technology research and development platform, mold design platform, mold standard parts application platform, mold manufacturing cooperation platform, mold information service platform, mold management platform, mold talent training platform Wait for 7 major platforms. Each platform has a mold industry association responsible for implementation and implementation. According to Luo Baihui, the Yangtze River Delta Mould City and Kunshan International Mould City, which are currently at the forefront, have taken the lead in building such a cooperation platform.

3. Establish a strategic alliance
Without a strategic alliance, the concept of overall development is difficult to form a force. A healthy market economy is an economy in which operators mutually support and develop together. Some mold companies in Shanghai, based on the demand of the products, focus on a strong mold enterprise, gather some cooperation factories around them, and establish a strategic alliance or tactical combination, which not only greatly reduces the mold manufacturing cost, but also shortens the mold production cycle. . To achieve a win-win situation, Dongguan mold industry must establish a strategic alliance, we can start from the IT electronics industry mold, first set up a regional strategic alliance. Others such as automobile molds, home appliance molds, etc. can be built one by one. After the conditions are ripe, we will form an international strategic alliance across the region.

4. Strengthen technical seminars
Foreign advanced technology, we must introduce, to introduce, but can not be arrogant, our mold has a profound technical foundation and long-term accumulated valuable experience, we must love and explore these experiences. At the same time, it is necessary to break the barriers of self-enclosure in strategic alliances, and conduct technical discussions from time to time to achieve comprehensive application, independent innovation, and common improvement. For example, how to achieve CNC machining from simple profile processing to comprehensive CNC machining; from mold processing to real CNC machining, from low-speed machining to high-speed machining; from manual drawing to no-picture, few people or no Humanized processing, etc. Another example is how to apply information technology such as INTERNET and ERP to fix the upstream and downstream business processes, technical communication processes, and internal business management processes of mold enterprises in the form of IT, and improve the efficiency and management level of enterprise operations.

5, standard modeling standards
So far, there is no advanced unified design, manufacturing, and acceptance criteria for various molds in China. All localities and companies have their own standards, so our mold levels are uneven. For example, the acceptance criteria for Volkswagen and General Motors in our city are different, so the requirements for molds are different. In order to export, some existing mold companies are manufacturing molds according to the mold standards of the importing countries. In this regard, we need to coordinate, formulate and standardize mold standards. As a tacit understanding of our standards, it is also the embodiment of our mold level. Because there are a lot of standards, we can follow the pre-standards that we urgently need, such as acceptance criteria.

6. Conduct online collaboration
Now is the age of information, regional distance is not a problem. Foreign countries have used virtual technology for virtual design, manufacturing, debugging, etc., and even developed into virtual enterprises. We can implement networked operations within or between strategic alliances, coordinate technologies and equipment, and quickly complete the rational allocation of resources to achieve mutual benefit, shared market, win-win coexistence and common development.

7. Common external orders
Due to the rapid development of China's mold enterprises, the level has been greatly improved, and has been favored by many countries, so many companies have gone global and opened up the international market. It is reported that in order to occupy more shares of the international market, recently, Zhongtai Mould, Chuangrui Mould, Mei Nie, Bo Xin Da, Jin Qishan, Jin Quanshun, Jin Wang, Xiang Xin, Xing Jie, Hai from Shenzhen and Dongguan 12 auto mold companies, such as Yi, Aluminium and Yuxiang, launched the South China Mould Union to play the role of a strategic alliance and jointly take orders, that is, a group of collaborations can also be combined to promote team spirit.

8. Accelerate talent training
At present, the mold enterprises are developing rapidly, and they have the money to buy world-class processing equipment. But they can't buy first-class mold talents. All enterprises are calling for talent shortage. Therefore, talents have become the bottleneck of mold development. Pay attention to and implement the training of mold talents. In terms of talent training, we can also establish strategic alliances, use effective resources from all over the country to combine, complement each other, and jointly run classes to accelerate the development of mold talent training.

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