Bathroom industry or change to disappear due to demographic dividend

The article discusses the challenges faced by China's sanitary ware industry as the country's demographic dividend begins to fade. With a shrinking working-age population, labor-intensive sectors are under increasing pressure. The sanitary ware industry, which relies heavily on manual labor, is particularly vulnerable. As the labor force becomes scarcer, companies will need to adapt or risk falling behind. According to data from the National Bureau of Statistics, 2012 marked a turning point when the number of people aged 15–59 dropped for the first time in decades. Experts like Cai Min have pointed out that this decline signals the end of China’s demographic advantage. This shift has far-reaching implications for economic growth and industries reliant on low-cost labor. Compared to other sectors, the sanitary ware industry struggles to attract and retain workers due to less competitive wages and working conditions. As younger generations seek better opportunities, labor shortages are becoming more pronounced. Companies are now forced to improve working environments, offer better benefits, and invest in human resource management to stay competitive. Automation and mechanization remain underdeveloped in the sector, with many factories still relying on manual processes. While large firms may upgrade their equipment, smaller ones often cannot afford such investments. This disparity could lead to a consolidation of the industry, with larger companies gaining a significant edge over smaller competitors. As labor costs rise, production expenses will also increase, squeezing profit margins. Brands with strong market presence may be able to offset these costs through brand value, but foundries—often operating on thin margins—may face severe difficulties. Some may choose to rebrand or shut down, leading to major shifts in the industry landscape. In response, many companies are considering relocating production to countries with lower labor costs, such as Thailand or India. This industrial shift could reshape the entire sanitary ware sector, altering supply chains and market dynamics. While the impact of the fading demographic dividend may not be immediate, it is crucial for companies to act proactively. Waiting until the situation worsens could lead to irreversible damage. Like the "warm boiled frog" metaphor, businesses must take action before it's too late. Embracing transformation and innovation now can help ensure long-term survival and growth in an evolving market.

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