Foreword: At present, China is already the world's largest producer and consumer of building materials. The main building materials products such as cement, flat glass, building sanitary ceramics, stone and wall materials have ranked first in the world for many years. In view of the shortcomings of the current home building materials industry, enterprises must continuously improve product quality, energy and raw material consumption are declining year by year, various new building materials are constantly emerging, and building materials are constantly upgrading. The development of China's building materials industry will enter a period of major turning, entering a new era that relies mainly on independent innovation and business management to win. From the pursuit of expansion of production capacity to the pursuit of quality and efficiency; from raw material manufacturing to processing products; technically from the imitation of foreign advanced technology to independent innovation; by extensive disorder Quasi-disordered competition turns to standardized and orderly competition... Status quo: Overcapacity of building materials and regional economic benefits decline Since the beginning of this year, there have been some problems that cannot be ignored in the economic operation of building materials industry. Although the development of high-energy-consuming industries has been suppressed, Still fast. Some of the building materials and overcapacity in some areas have affected the healthy development of the building materials industry. 1. Excessive production capacity of ordinary float glass In the first five months of this year, the sales revenue of flat glass manufacturing industry exceeded 30 billion yuan, an increase of 18.5% over the same period of last year; the total profit reached 1.4 billion yuan, down 55.9% over the same period of last year; In June, it produced 380 million weight boxes of flat glass, a year-on-year increase of 19.1%, and the production and sales rate was 96.73%, down 0.38% year-on-year. According to incomplete statistics, 10 flat glass production lines were put into operation in January-June, with an additional capacity of 56.88 million weight boxes and a total production capacity of flat glass exceeding 900 million weight boxes. The production capacity has grown too fast. 2. Excessive cement production capacity in some areas, production growth is too fast Currently, the growth rate of cement production in the country is still above 10%, which is still relatively high compared with the energy supply. The main reason is the rapid growth of cement production in the central and western regions. From January to June, cement production in the eastern region increased by only 7.2%, the central region increased by 12.7%, and the western region reached 22.3%. Among the new cement production capacity in 2010, the central and western regions accounted for 77%, of which the western region accounted for 52%. The excessive growth of cement production capacity in the western region has caused more serious overcapacity in some areas. Status 2: Entering the meager profit period, the building materials and home furnishing industry bid farewell to the profiteering era In 2011, affected by the market restrictions on the real estate market, the appreciation of the renminbi, and international economic factors, the terminal market for home building materials has dropped significantly compared with the same period last year; for the internal market, The decline in exports, the sharp rise in prices of various raw materials and household goods, the high rents in terminal stores, and the sharp rise in employee salaries have also caused dealers’ pressures to increase dramatically. In 2011, the decline in corporate profits has become the biggest shadow of optimistic economic growth, which has caused enterprises in downstream industries such as building materials to complain. As the price of labor and raw materials rises, the increase in product costs leads to an increase in product prices. If any industry develops maturely, it will enter the era of low profit. Like home manufacturers and dealers, it is impossible to always be at a high profit level. The era of profiteering in the home industry has passed. The industry believes that once the home industry enters a period of low profit, enterprises should make full use of raw materials, reduce inventory, give full play to artificial benefits, optimize procurement and sales, and each process cost control is an opportunity to gain profit growth. In the era when home building materials tend to be profitable, many brands have begun to seek new ways to survive in the market. Like buying a land to build a factory, developing a whole home series; selling bricks to produce bathroom cabinet series; selling cabinets also producing ceramic products... developing more diversified products. The status quo three: facing the most severe "electricity shortage" building materials industry is in power cuts in May, from the east to the central and western Zhejiang, Jiangxi, Hunan, Chongqing, Shaanxi and other places have successively appeared a million kilowatts of electricity shortage. Some provinces have had to cut off electricity and the power shortage is spreading. The National Development and Reform Commission predicts that the total power gap in 2011 may exceed the worst in history in 2004. In the face of the most severe "electricity shortage", what kind of "trapped" situation does China's building materials industry experience? This year is the first year of the "Twelfth Five-Year Plan". Two conferences have been held across the country. In order to demonstrate political achievements and express their determination, the local governments have a very high investment enthusiasm. Almost all of them are full of horsepower, and they are bent on getting on the job and coming to him. And “using large projects to drive large investments and large investments to boost GDP†has almost become the only way for local governments to rapidly improve their local economic strength. Driven by such a huge investment, isn't the demand for electricity so much like that of a mercury column with boiling water? When the demand surges, the supply can't keep up, will the electricity shortage not come out? To solve the problem of "electricity shortage", we must not only rely on the increase of power generation, but also need to stand at a global level, focusing on adjusting energy supply structure, economic growth rate, industrial structure and energy conservation and consumption reduction, and control our growth rate in energy. The interval that resources can carry, accelerate structural adjustment, and accelerate the transformation of growth mode. The status quo four: affected by the cold weather of the property market, home construction materials, small and medium-sized enterprises, survival, difficult building materials, is one of the industries most closely related to the real estate market. The survey found that because of the large number of products in the building materials industry, the impact is also different. Among them, the cement and glass industries are less affected, and the construction ceramics are directly related to the sales of commercial housing, and the impact is more obvious. Under the constant pressure of real estate regulation, home decoration has also been smashed. It is understood that due to the obstruction of sales under the control, real estate developers' sales return speed has slowed down, which has dragged down the sales return of the decoration industry, which has increased the pressure on their cash flow. Jinhao, Guangtian, Yaxia and Hongtao The leading decoration company, in the first half of this year's financial report, revealed that its net cash flow from its operating activities has fallen sharply... The status quo: 5: China's building materials industry needs to improve the hard power of products. China is a major exporter of building materials, but it is not a strong exporter. Many of the reasons are because the products exported by China only have the advantages of good quality and low price. The substitutability of the products and the low added value are all shortcomings in the foreign trade market. Some experts and professionals pointed out that the ceramic industry is facing the largest anti-dumping, which has sounded the alarm for the development of China's building materials foreign trade enterprises, improving the hard power of products, and even the development of emerging markets will become the road to transformation of the foreign trade market. Focus direction. The export commodities of building materials foreign trade enterprises should be transformed from general processed products to high-tech content, high value-added and high-creation exchange rate products. Through the improvement of technology and product quality, we will fundamentally eliminate trade friction incidents caused by quality and other issues. At the same time, diversification explores the international market. While consolidating and developing traditional markets such as Europe, America and Japan, building materials foreign trade enterprises can actively expand emerging foreign trade markets, such as Africa, South America, the Middle East, and ASEAN, avoiding trade friction and hardship areas, and expanding the export of building materials. The status quo six: the low-carbon era is coming green environmental protection building materials, home business opportunities, unlimited building materials industry is a large energy consumer, but the energy saving space is large. The three major reasons for high energy consumption in the building materials industry are unreasonable structure, high energy consumption per unit, and rapid growth in total volume. The high energy consumption of the building materials industry is mainly due to the unreasonable industrial structure, high energy consumption of product units and excessive growth of total volume. Therefore, energy conservation and consumption reduction can be carried out in several aspects, such as adjusting the industrial structure, reducing unit energy consumption, and controlling the total growth rate. Specific measures include increasing the proportion of new dry process cement and the proportion of float glass and high quality float glass, and improving glass deep processing. The rate, the construction of low-temperature waste heat power generation projects, the development of circular economy, etc., and structural adjustment is the most important way to reduce the comprehensive energy consumption of the industry. For the development of global green environmental protection, it is imperative for the earth to be clean, building materials, energy conservation and environmental protection. In China, the energy-saving and environmentally-friendly building materials industry has great advantages in policy. Recently, members of the Political Bureau of the CPC Central Committee stressed that it is undoubtedly a good news for the development of the building materials industry, and it is also a building material. The style of the future development of the product. From the market point of view, as the materials and technologies used in energy-efficient buildings mature, the market space is also growing. At present, large-scale real estate developers are paying more and more attention to the provision and use of such green building materials, and the demand is in short supply. Energy conservation and emission reduction are very beneficial to the future development of the building materials industry. The positive impacts are mainly reflected in the following aspects: First, it can speed up the exit of backward production capacity, reduce the higher energy consumption of the new dry process produced by backward production processes; Second, promote the adjustment of industry structure and improve the relationship between supply and demand. Third, promote industry mergers and acquisitions, and then increase industry concentration, and promote the industry competition mode from low-cost disorderly competition to enhanced regional control competition; Fourth, through the construction of waste heat power generation, recycling economy and other projects, in the industry At the same time of its own cost, it produces better social benefits. Status VII: The affected property market regulates the building materials and home furnishing industry. The marketing channel has undergone a transformation. After the crazy growth in recent years, the performance of the building materials and home furnishing industry began to decline collectively in the first half of the year, and there were even many people who closed their doors. On the one hand, sales are falling, on the other hand, costs are rising. Store rents, labor costs, and rising raw material costs have eroded large profits. The marketing channel of the home industry has been transformed into an imminent point. The high rent of commercial real estate is the most important factor that forces the transformation of home building materials enterprises. Most dealers will think that in the past, they earned 100 yuan, of which the channel cost is about 20 yuan to 30 yuan, but now whether it is a prefecture-level city or a county town, the channel cost will rise to 30 yuan to 50 yuan. The rise in the price of wood products is an inevitable trend, as the environmental protection concept of wood producing areas such as Africa, South America and Southeast Asia has increased, resulting in a decrease in export timber. The rise in upstream timber prices has also driven the price of downstream products. When the price is adjusted, the order may continue to decline; if it is not adjusted, the profit will be affected. Faced with the pressure brought by the rising prices of building materials, many flooring companies are also actively innovating product marketing models, opening up new marketing channels online malls, and exploring ways to develop against the trend in various ways. There is no doubt that the era of e-commerce has arrived. On this promising avenue, building materials companies are not far behind, some companies are full of confidence, some companies will be suspicious, but in any case, they are running or walking on the road of e-commerce. After years of development, today's network marketing awareness has been enhanced, and well-made, informative corporate websites or shops abound. Home building materials are different from other products. In the past, people generally believed that the network could not sell floor and home semi-finished products, because we felt that the experience is a very strong part of the industry. If consumers do not have the experience of a physical store, they cannot directly purchase this online. Kind of product. Putting aside the building materials, from the development of e-commerce in other industries over the past few years, it is not that you build or not, but you have no choice but to build. After 5~8 years, e-commerce may account for 50%~60% of the floor transaction ratio. Now, traditional specialty stores, especially in the first-tier cities, will gradually transform their functions from the current stores into experience centers. Status VIII: Policy introduction of financial support to promote new building materials development New building materials are new varieties of building materials that are different from traditional brick and stone sandstone and other building materials, including many varieties and categories. From the functional point of view, there are wall materials, decorative materials, door and window materials, insulation materials, waterproof materials, sealing materials, and various hardware, plastic parts and various auxiliary materials. Recently, the Ministry of Finance and the National Development and Reform Commission issued the Interim Measures for the Administration of Equity Venture Capital Investment in Venture Capital Funds (hereinafter referred to as the “Measuresâ€). It is clearly pointed out that the central government funds can foster and promote the development of emerging industries by directly investing in venture enterprises and participating in venture capital funds. The construction industry is a high-energy-consuming industry, and building energy conservation is imperative. With the transformation and upgrading of China's traditional construction industry. The construction parts industry is also expanding in many ways. Enterprises such as building intelligence, building information, building energy conservation, solar energy and building integration, construction waste recycling, new building materials and other emerging industries have emerged. Energy-saving and environmental protection, new energy, and new materials, which are closely related to buildings, are the important investment areas highlighted in the Interim Measures for the Administration of Equity Venture Capital Investment in Venture Capital Funds. In recent years, in order to enhance the core competitiveness, building materials enterprises have gradually changed from pursuing the pursuit of quantity to pursuing quality, from pursuing speed to pursuing efficiency, and actively researching and developing various new building materials that are more energy-efficient and practical. The new materials are the key investment areas highlighted in the “Measures†issued this time. Insiders said that the introduction of the "Measures" will bring China's new materials industry to a high-speed growth period, and the new building materials industry will also benefit a lot. After the introduction of the Measures, the entry of central financial funds will certainly exert greater appeal and influence, enhance the confidence of new building materials enterprises and investors, attract and guide more social funds to enter, for the new building materials industry. This is undoubtedly a good development opportunity. Here, remember that 2011 has reviewed the 2011 that has already passed, although it is like a thin ice, but it has more to see the picture. Building materials companies pay more attention to low-carbon and environmental protection than in the past, from the cost of fighting, the sales volume to the strength of the fight, the brand, this is the industry's progress in the advancement. We are delighted to see that a grand event held in the industry has provided a platform for exchanges and communication between colleagues in the industry, which fully demonstrates the rapid development of China's building materials industry. The most unforgettable thing in 2011 is that more companies have begun to value their brand effects and focus on e-commerce. Here, they have obtained the most efficient and fast Internet services. In the constant development and change, the big waves and sands must be the "leftovers" as kings.
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