According to analysts in the industry, facing the squeeze of foreign brands, domestic faucet companies need to face the dual challenges of how to keep their domestic market share and continuously expand the international market. Under the buyer's market, products, technologies, and services are indispensable, and the core competitiveness is the brand. In fact, high-end does not necessarily have to import, China may not be low-grade manufacturing, many foreign companies looking for China's OEM is a clear proof! However, the use of Chinese-made faucet products in high-end venues is indeed rare. When the brand made in China is called, plus the price advantage of local manufacturing, it is believed that the products made in China are absolutely competitive. China's hardware production technology is not outdated, the biggest disadvantage is the brand.
The lack of high-end brands is not a good thing for an industry. Take the hardware leading industry, everyone is rushing to the middle and low-end products, and a certain number of companies will be crushed. There are many competitors, and everybody's mind is used in the price war. It is bound to fail to promote the normal development of the industry.
Experts said that the lack of high-end brands is an opportunity for domestic companies, but it is also a challenge. It is not easy to create a brand. It requires companies to have strong capital, strong technical capabilities, unique corporate culture, and advanced management standards. At the same time, they must also have enough patience and perseverance. As far as the market is concerned, the hardware leading industry needs domestic well-known brands to promote consumption, guide the development of the industry, and promote the progress of the industry.
Innovation is the core motivation for building a brand. It is in view of this that we must adhere to the concept of innovation, use technological advances and product development, and continue to produce quality faucets that meet market demands.
At present, the perception of the public as a faucet still only stays on several internationally renowned brands, and there is little awareness of domestic brands. Therefore, efforts to increase public awareness of domestic brands have become a very important topic at present.
Relevant information shows that domestic taps account for only about 20% of the mid- to high-end market, and their share in the low-end market is more than 60%. With the gradual and orderly market competition, the low-end market will inevitably shrink. Experts believe that domestic brands should rapidly implement strategies ranging from strong to strong, domestic and foreign, compete for domestic high-end markets occupied by foreign brands, and actively expand exports to enhance profitability. This is the way leading hardware companies develop. China's hardware faucet industry has broad prospects and a strong domestic demand market. It is believed that in a short period of time, the Chinese tap brand will gain greater and deeper extension and development.