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In the past two years, a familiar face has frequently won the top prize in Ping An City competition. She is “high emerging”. Since being listed on the market in 2010, Gao Xinxing has transformed from the communications industry to the security industry, opened up the territory in this segment of the Ping An City, and made every effort to build the leading safe city construction operator in China. It has emerged from the success of the segmentation industry in the era of security. Why did Gao Xinxing implement transformation during its peak period? Why do you focus exclusively on the "Safe City"? How do you quickly open up the market, rise rapidly in the highly competitive security industry, and become unique? With all sorts of questions and curiosity about the success, the reporter interviewed Mr. Liu Shuangguang, Chairman of Gaoxinxin Technology Group Co., Ltd., and discussed with readers the high-new emerging transformation.

Focusing on the trend, focusing on the development of a safe city Gaoxinxin Technology Group Co., Ltd. was established in 1997 and was successfully listed on the Venture Edition in 2010. In the past ten years, Gao Xinxing has been mainly engaged in dynamic surveillance, and has cooperated with three major mobile, telecom and Unicom operators to deepen the field of communications monitoring. The company has taken the lead in the development of a new generation communication base station/computer room operation and maintenance integrated management system integrating power environment monitoring, intelligent access control systems, image reconnaissance monitoring, and energy saving systems. In 2004, Gao Xinxing had the largest market share in China's mobile base station dynamic ring surveillance market.

With the rapid development of the security industry and the subtle changes in the development of the communications industry in recent years, Gao Xinxing founder, Chairman Liu Shuangguang, saw a good opportunity and broad prospects in the security industry. In 2010, he proposed a second entrepreneurial strategy transformation. At this point, Gao Xinxing gradually began to explore its own security road. At present, Gaoxinxin Technology Group has four major businesses, namely Pingan City and intelligent transportation, communications monitoring, mobile material linkage and financial security. Among them, Pingan City is the most important business after the transformation and security industry in recent years, and it is also a key project of the company.

When the reporter asked why Gao Xinxing focused on the safe city, Liu Shuangguang said: "First of all, although the time for Gao Xinxing to enter the security industry is not long, it still has its profound foundation as a fifteen-year-old dynamic monitoring brand. The Pingan City project is highly relevant to the high-rising propulsion loop monitoring business, and it is an integrated and security-type project. The high-rise emerging industry has existing advantages in qualification, talent, business skills and product preparation. The types of high-income existing businesses are similar, with a single customer, and the high-rising direct sales model can quickly adapt to business expansion, and high-income old customer operators have a connection in the business of safe cities, and excellent customer resources can play a role. , The BT or BOT cooperation model for the needs of the Ping An City project is deterred by many manufacturers, because the risk of this model will be borne by the provider, with little carelessness, not to mention that profitability is more likely to be lost, but Gao Xinxing is There is absolute strength in product preparation and technical services, or in terms of funding, and it is fully capable of doing a good job of the project. To achieve the objectives expected profitability. "

The security industry is moving toward convergence, and the high-incendity “follows the trend”, bringing the advantages of the communications field to the security industry. With years of accumulation of video surveillance and data monitoring, Gaoxin has established a strong relationship between operators and its partners, and takes accurate customer needs as the breakthrough point to provide end-to-end products and solutions in accordance with the needs of Ping An City. After hard work, Gao Xinxing has achieved certain results in the expansion of the security industry. Recently, he has successively seized ‘tens of millions of yuan’s worth of projects ranging from tens of millions of yuan to “safe cities” and projects in the field of intelligent transportation. This means that the company’s transformation strategy has taken its initial step. Effectiveness.

“At this stage, the company closely focuses on this round of construction opportunities in Safe City, and it is possible to come up with a road. We must concentrate our energy, integrate resources, give full play to our own advantages, continue to invest in technological innovation and integrate industry products, and cultivate product quality. The core competitiveness of the system solution, maintaining and developing the leading position in communications monitoring in China, is committed to becoming the most professional leading provider of safe city system solutions.” Liu Shuangguang is full of confidence in the “Safe City” road. It eventually became the guideline for the high emerging transformation stage.

Efficient and rapid transformation, Zhiyong Pingan City “The company is positioned in the Internet of Things industry, and at the same time, we choose the major security industry as our breakthrough. These are the company’s very clear and unshakable set of strategies. We need to think about how to build a high emerging industry in the security industry. The road to security features has to go beyond such a road. It is still inseparable from specialization and inseparable focus.” With accurate grasp of industry trends, Gao Xinxing has fully developed its own characteristics and advantages and based on a safe city.

In response to the adjustment, it is necessary to face the strategic transformation in the second period of starting a business in response to the transformation. The high and new developments respond positively and positively, and corresponding adjustments are made in the organizational structure, personnel allocation, and promotion strategy. In June 2012, Gao Xinxing established the first-level power and environmental monitoring business unit (referred to as Dynamic Monitoring Division) and Pingan City and Intelligent Transportation Division (referred to as the Safe City Division); personnel of the original system integration department and product management department They were transferred to the Safe City Division and the Motion Control Division. From this point of view, Gao Xinxing officially established communication monitoring and security monitoring in the business by the Group, and formed a situation that echoed the subsidiary's financial security, mobile physical connection, and communication energy-saving services.

Combining with the transformation needs, Gaoxin Human Resources Department increased recruitment in the security industry, attracted a large number of excellent talents in R&D, marketing, product, technical support, project implementation, etc., and quickly established a division for the safe city and intelligent transportation division. Personnel structure. At present, the high-rise emerging safe city and intelligent transportation division has more than 300 employees, accounting for nearly half of the total number of companies, most of which are high-end talent in the security industry.

In addition, Gao Xinxing actively carried out training, exchanges, and sharing activities centered on “Safe City” to enhance employees’ overall awareness. Through training, those professionals who have previously been fighting in the field of communications can also perform at ease in the field of security and provide more professional services to customers.

Integrating Advantages and Dedicating to Safe City Construction and Operation According to Liu Shuangguang, Gao Xinxing has three major advantages in the construction of a safe city:

First of all, technical advantages: independent full range of products, consultant-level system solutions. Gao Xinxing has strong R&D strength and has more than 350 R&D teams. His research interests include cloud computing, video surveillance, Internet of Things, intelligent analysis technologies and applications. Gao Xinxing is an enterprise technology center of Guangdong Province and Guangzhou City and an engineering center of Guangzhou City. He has also cooperated with universities, colleges and universities such as CUHK, Beiyou, Chongyou, Nanyou and Lingnan. Gaoxin has three research and development centers in Chengdu, Shanghai, and Guangzhou. It now has 166 patents, including 87 national patents, 34 invention patents, 45 utility model patents, and 64 computer software copyrights.

Liu Shuangguang said: "The products we research and develop must focus on the characteristics of each application scenario of Pingan City to meet the needs of business, technology, engineering, maintenance, and management needs. We must delve deeper into the current situation and problems in the construction of safe cities. Creatively plan the whole line of core products from front-end acquisition to back-end processing to the wall. At the same time, we must design our software around the development trend of Pingan City in terms of platform and application, and form our competitive advantage.”

Based on end-to-end technology accumulation, Gao Xinxing independently researches and develops a full range of monitoring products for perception, acquisition, network, platform and application. After the communications industry has undergone major networking, major integration, and major project experience, Gaoxin will bring the most professional consultant-level system solutions to the security industry from the perspective of industry experts and technology consultants.

Second, the advantages of cooperation: leading business model, multi-win-win situation. In order to reduce the risk of the end-customer's interests, Gao Xinxing has a good cash reserve advantage. The cooperation model has gradually shifted to BT and BOT to create the most professional safe city system solutions. That is, together with telecommunication operators and governments, we will work together to promote major projects such as safe cities and smart cities, and realize long-term strategic cooperation with customers through resource complementarity and maximization of multi-party benefits.

“Based on the special cooperation model of Ping An City BT/BOT, Gao Xinxing has also changed its business model accordingly. In the past, high-rise emerging business models mostly focused on selling products. Even after delivery of finished products, the market provided by Ping An City was far greater than that of selling products. We not only want to sell good products, but also do a good job in operation and good service. Gaoxin has unique advantages in terms of construction and operation, so we are clearly positioned as 'Safe City Construction Operators'”, Liu Shuangguang Say.

Third, service advantages: Carrier-class operation and maintenance system, one-stop service. In order to guarantee the success of the Safe City project, Gao Xinxing used a carrier-grade operation and maintenance system to provide four-dimensional services including consulting, design, engineering, and maintenance. From the previous consultation and certification, system planning, product preparation, project implementation, maintenance and upgrade, Gaoxin will ensure the operation and maintenance of the entire system.

In addition, Gaoxin has a sound service system and 25 provincial-level overseas offices. The business covers 31 provinces, cities, autonomous regions and more than 130 service centers in cities and regions. Based on the business philosophy of “customer-centric and manufacturing of products with personality”, Gao Xinxing is dedicated to providing services to customers with a dedicated team of engineers.

"Rural" surrounds the "city" and has emerged as a newcomer to a new company that has just transformed into the security industry. How do you get a share in the highly competitive market? Liu Shuangguang put forward a unique strategic concept: “Our business promotion must continue to work hand in hand with telecommunication operators, communicate with the public security and government, and do a good job in the preliminary preparation work. On the one hand, we must actively participate in the selection of relevant video products for operators. At the same time, we must also “sink” our work, look for opportunities in the local market, and even go deep into the cities and counties to promote the Safe City project. Our business personnel must fully communicate with operators’ front-line personnel and relevant public security agencies to “rural” Surround the 'city' strategy to seek breakthroughs. After we have achieved ten cities, we will be able to form a certain brand influence and be able to establish our unique products and solutions."

Under the guidance of this strategic thinking, Gao Xinxing has made great achievements in the construction of safe cities and has made remarkable achievements. Since 2012, the high-rise Pingan City project has started operations in Guangdong, Guizhou, Sichuan, Shanxi, Henan and Xinjiang. Among them, the company's products in the Guangdong area were recently shortlisted for the projects in Jieyang, Huizhou, and Guangzhou. At present, the representative projects include the “Safe Yangjiang” Social Security Video Surveillance System (Phase 3) Project, the “Peace Jieyang” Public Security HD Video Surveillance System (Phase 2) Construction Project, and Guizhou “Tianwang Project”.

Ping An Yangjiang Phase III is the first HD City project in Guangdong. The project constructs 600 security monitoring points and 55 sets of high-definition bayonet in accordance with high-definition specifications, and accesses the original 478 security monitoring points. It is continuously monitored in the municipal bureau, 6 branch offices, 33 police stations, and 31 booths. The docking and integration of systems such as the public security system, police comprehensive system, PGIS, PKI/PMI, security access platform, and inspection and dispatch platform of the provincial and departmental audits.

In April 2013, Gao Xinxing won the exclusive bid for the second phase of Ping An Jieyang. The project built 3,000 high-definition public security monitoring sites and 100 sets of high-definition bayonet, and transformed the original 779 security monitoring points and 7 sets of bayonet systems into high-definition, new mobile video. Police system. According to the “Three Networks and Three Platforms” program construction, it can be continuously monitored in the municipal bureau, 9 branch offices, 104 police stations, and connected with 18 public security business systems. It can be said that it is the most complicated HD safe city in Guangdong Province at present. system.

In 2012, Guizhou Province deployed and started the construction of the “Skynet Project.” This project provides real-time monitoring and information recording of fixed areas to provide reliable image data for strengthening the city’s comprehensive management, preventing crimes against crime, and accidents causing sudden public security disasters. Gao Xinxing also successively undertook “Tianwang Project” projects in Zhenyuan, Jinping, Majiang, and Wangjiao counties.

In addition to representative cases from Guangdong and Guizhou provinces, other typical cases include the Chengdu Public Security Bureau's vehicle inspection and control system bayonet project, the Shanxi Yangquan Municipal Public Security Video Surveillance and Alarming Integrated Management System Project, and the Sichuan Provincial Public Security Bayonet. Project, Ji'an public security security bayonet project, etc.

At present, the high-rise and safe city project has been accepted and put into use, achieving the goal of “construction of the year, completion of the year, and acceptance of use during the year”. For example, the “Tianwang Project” Phase I project in Zhenyuan County, Guizhou Province has successfully passed the acceptance test at the end of 2012 and is put into use. As the system worked well, Zhenyuan County Public Security Bureau also sent a thank-you note to Gao Xinxing. The letter stated that the "Skynet Project" system of Gao Xinxing Construction was stable and reliable, and the Zhenyuan County Public Bureau had successfully cracked more than 40 criminal cases through the analysis and research of video recording materials.

Gao Xinxing frequently obtained orders for “Peace City”. On the one hand, it was related to the company’s strong strength and deep accumulation in the communications industry. Another reason that should not be overlooked was that Gao Xinxing used BT and BOT business models and strived to build a safe city. Operators. In the project, the operator is responsible for the construction of the fund, and is responsible for maintenance, upgrading and replacement. The government pays the construction cost by installment in a leasing manner. This construction-plus-operation operation method makes the operator's advantages more prominent and becomes a “safe city”. The darling.

The capital operation helped expand the security market. Since the transformation of the security industry in 2010, in the face of fierce competition in the market, Liu Shuangguang has planned and laid out plans for Gao Xinxing step by step with extraordinary courage and keen market insight.

Chongqing Xunmei is a subsidiary of Gao Xinxing, which was acquired in late 2011 and is principally engaged in video surveillance and IoT applications in the financial industry. The company was founded in 1998 and belongs to the company that was founded earlier in the Chinese security industry. From simulation to digital-analogue mixing to large-scale networking and other industry development stages, it has extensive industry experience. SinoMed has built and operates the world's largest bank video network, with more than 600,000 single networks, over 50,000 customers, and access to more than 1 million video channels. It is currently the only large-scale video product to implement nationwide bank monitoring and networking. High-tech networking companies. Xunmei's platform software has become the main choice for security engineering companies in the industry with its complete functions and leading technologies. It often provides OEM partners with various projects. Among similar products in the financial industry, Ximeix's video surveillance and IoT platform software has the highest actual market share.

Under the background of triple play, Gao Xinxing put forward the goal of creating billions of sales of the Internet of Things in the surveillance field. Through the acquisition of Chongqing Xunmei, Gaoxin has successfully entered the field of financial security from the field of integrated monitoring for operation and maintenance of communications operators, and is also The establishment of the company’s brand advantage in the monitoring field has a significant role in the company’s positioning in large-scale professional security monitoring and brand building.

We are committed to innovation, brave to change a hundred years of business, and take culture as our priority. As an important aspect of enterprise development, corporate culture is closely related to the development of enterprises, and plays an active role in promoting enterprise cohesion and promoting enterprise innovation. At the same time, as the company continues to develop, corporate culture has also undergone corresponding changes.

In 2012, the "Rong" culture was formally proposed and established as a high emerging corporate culture. "Combination" embodies the essence of Chinese culture, connecting tradition and modernity, linking East and West, and activating technology and life. For Gao Xinxing, "combination" is manifested in the integration of talents, financial technology, and financial products. It is inherited and transformed, and it is further developed in the future.

In terms of personnel development, Gao Xinxing regards talent as the company's first resource, putting people first, learning talents, talents, and talents, and realizing “combined with Shanxi, people, and people”. In order to further attract talents and stimulate the enthusiasm of employees, Gaoxin launched a new limited stock incentive plan in 2012 and completed the restricted stock award for 143 employees in June 2013.

In terms of organizational structure, "combination" is reflected in the "integration of sources, building a strong framework." Gao Xinxing implements the inverted triangle management echelon. The top level is the front-line staff of the direct market and customers, followed by various levels of organizations, and the managers at the bottom. In the management of the company, the superior is a supporter of the lower level, and it is necessary to integrate resources according to the needs of the frontline staff.

The cornerstone of Gao Xinxing's corporate culture is "change and innovation." In 2012, “Great Creating! Great Innovation!” was formally established as a high emerging company slogan. Great, translated as "great" means "high"; Creating, translated as "innovation" means "emerging." The word "high rise" has already highlighted the high emerging vision and direction - to carry out great innovations. "Great innovation" has long been a driving force behind this company's continuous development.

Not long ago, Liu Shuangguang represented the Peking University Guanghua to participate in the “The 8th Xuanzang Business School Gobi Challenge”. This is an experiential cultural event conducted by the EMBA student group of the Chinese Business School. Liu Shuangguang spent four days walking on a 125-kilometer-long Gobi in a very harsh natural environment. This may seem strange to outsiders, but for Liu Shuangguang, he wanted to change himself and go beyond himself.

The attitude of “to change and go beyond” has also been fully reflected in the development of his career. In the domestic telecommunications industry, it was already the leader of the high emerging industry and followed the development trend of the market. Although the market of Pingan City is very large, and it is closely related to the communications monitoring that Gaoxing has done in the past, communications and security are two industries after all. In the process of transformation, whether in the industry or in the type of business, it is high. Emerging have gone through many trials. From “multi-industry applications” to “focus on safe cities”, from “convergence monitoring” to “video internet of things”, we will gradually explore the high-rising road in the age of major security.

“In the age of major security, there are many business opportunities for monitoring, but we first seize the ones that are best at doing so, and first do a good job in this sub-sector of Safe City.” Liu Shuangguang told reporters: “The basic line for Gao Xinxing's future development is stable operation and continuous innovation. Leading in the segmentation industry, we will gradually penetrate and expand the video IoT industry and become bigger and stronger. Our vision is to become one of the five leading security brands in the world and to be a century-old enterprise, striving to achieve 10 billion sales in 2022." This plain tone reveals Liu Shuangguang's ambitions in the security industry. Let us look forward to the possibility of a high emerging miracle.