2013 floor consumption development trend

In recent years, consumers have become more aware of solid wood flooring in the country, with various specifications, creative designs and surface designs, comfortable feet, excellent environmental performance, and excellent stability. Easy to take care of, reasonable prices ... These are the reasons why rational flooring consumers choose solid wood flooring.

According to the sales trend of the flooring industry in 2012, the demand of the domestic floor market has gradually shown a trend of recovery. For qualified companies, 2013 is the best time for enclosing and winding people. According to data from relevant professional departments, as of November 2012, home-owner enterprises had completed industrial output value of over 500 billion yuan, and the export home industry had increased by 27%. The output value of floor companies was mostly steady growth, and 2012 was a steady increase in the floor industry. year. So, what are the development trends in the flooring industry in the coming 2013?

The strong floor market has obvious advantages because the price is closer to the general consumer market, and the total sales volume of reinforced flooring has been consistently ranked first. According to the “2012 Internet Industry Index Analysis Report of the China Flooring Industry”, the laminate flooring accounted for 45% of the floor-type consumer index, ranking first in its category.

Authorities in the flooring industry believe that the price advantage of laminate flooring will still allow it to maintain its top position in market sales for a relatively long period of time, especially in the third and fourth-tier cities. Its market share is absolutely dominant, and some rural areas also have Begin to be affected by the process of urbanization, making the sales of laminate flooring in these areas have obvious advantages.

The prospect of solid wood composite flooring is expected to provide 200 to 1000 yuan price range of solid wood composite flooring products due to the different types of surface plates, product design and brand positioning, providing more choice for high-end consumers. Thick leather (panel thickness of 3.0-4.0mm), large format (mainstream products up to 2200mm, width of 240mm), parquet (special wood three fight, double spelling) or large format singles and other highlights, solid wood flooring will gradually Deep roots.