The "Building and Sanitary Ceramic Industry Policy," developed by the Guangdong Ceramics Association, has been submitted to the Ministry of Industry and Information Technology. This marks the first comprehensive industrial policy in the history of China's building and sanitary ceramics sector. The policy covers the entire industry chain, including ceramics, machinery, and chemical industries, and outlines key areas such as policy objectives, technological development, industrial layout, access requirements, and export strategies.
Chen Zhenguang, the secretary-general of the Guangdong Ceramics Association, emphasized that regardless of whether the industry is proactive or reactive, there is a growing need for improved resource efficiency and reduced emissions. Once implemented, the policy is expected to play a crucial role in guiding the industry’s sustainable development.
The policy also sets energy consumption standards for every 10,000 yuan of production value. In line with national energy-saving and emission-reduction goals, it includes specific guidelines for structural adjustments and industrial upgrades. The Ministry of Industry and Information Technology hopes the Guangdong association will analyze the domestic industry landscape, assess the development environment, and provide recommendations that will help shape national ceramic industry policies.
The policy aims to regulate entry into the industry, control the expansion of production capacity, encourage mergers and acquisitions, accelerate the elimination of outdated facilities, and enhance overall industry concentration. Experts believe that current production capacity may be surplus, and the policy reflects this by promoting water-saving technologies, after-sales services, brand development, and greater market concentration.
New projects will face stricter regulations compared to existing ones, especially regarding energy efficiency and environmental impact. For example, the policy introduces limits on energy use per 10,000 yuan of output and sets targets for coal consumption per million standard units. Taxation will also be tied to electricity prices, with different land-based tax rates across regions—70,000 yuan per mu in coastal cities, 50,000 yuan in central cities, and 30,000 yuan in western cities.
Product weight limits are also being introduced. The policy encourages the production and use of lightweight products, such as one-piece toilets weighing no more than 40 kg, split toilets under 25 kg, bucket urinals under 15 kg, squat toilets under 20 kg, and wash basins under 20 kg.
Environmental pressures continue to grow for the sanitary ceramics industry. Yu Bin, executive vice president of the China Building Sanitary Ceramics Association, noted that the Ministry of Industry and Information Technology plans to monitor PM2.5 levels during the "13th Five-Year Plan" period. Companies failing to meet environmental standards may face shutdowns, making the ceramics industry a key focus area.
Provincial governments have already introduced strict energy-saving and emission-reduction measures, leading many ceramic companies in Foshan, Guangdong, to relocate. Under former Foshan mayor Lin Yuanhe, over 200 building ceramic companies were shut down, and more than 40 production lines were moved out. No new construction or expansion of general ceramic production lines is allowed. Foshan is now being developed as a hub for R&D, testing, marketing, and cultural activities related to ceramics.
According to the "Twelfth Five-Year Development Plan for Building and Sanitary Ceramics Industry," by 2015, the industry aimed to achieve an annual average growth of over 10% in added value, with several companies reaching world-class innovation levels. The share of lightweight, water-saving, and functional products increased significantly, while energy consumption per unit of added value was reduced by 20%. Solid waste utilization reached 70%.
Additionally, the technical standard for energy consumption in sanitary ceramics is currently under revision. A preliminary meeting has been held, and the draft specifies the limit, acceptance, and advanced values for energy use per unit product. This further underscores the industry’s commitment to sustainability and efficiency.
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