The "Building and Sanitary Ceramic Industry Policy," developed by the Guangdong Ceramics Association, has been submitted to the Ministry of Industry and Information Technology. This marks the first industrial policy in the history of China's building and sanitary ceramics sector. The policy covers the entire industry chain, including building and sanitary ceramics, machinery, and chemical industries. It outlines key areas such as policy objectives, technological development, industrial layout, entry requirements, and export strategies.
Chen Zhenguang, secretary-general of the Guangdong Ceramics Association, emphasized that regardless of whether the industry is proactive or reactive, there is a growing need for improved resource efficiency and reduced emissions. Once implemented, the policy is expected to serve as a regulatory guide for sustainable growth.
The policy also sets energy consumption standards for every 10,000 yuan of production value, aligning with national energy-saving and emission-reduction goals. Specific measures for structural adjustments and industrial upgrades are included, aiming to drive the sector toward more sustainable practices.
According to sources involved in the development, the Ministry of Industry and Information Technology expects the Guangdong Ceramics Association to analyze the domestic industry’s current status, assess the development environment, and propose policy recommendations based on international trends. These efforts will support the country in formulating its own ceramic industry strategy.
The Industrial Policy aims to regulate industry access, control overcapacity, promote mergers and acquisitions, accelerate the elimination of outdated production capacity, and enhance industry concentration. While the sector has reached a high level of production capacity, it remains unclear whether this represents a structural or relative surplus. However, the policy highlights initiatives such as water-saving improvements, after-sales services, brand development, and increased market concentration.
New projects will face stricter requirements than existing ones, particularly in terms of energy efficiency and emissions. Standards may include limits on energy use per 10,000 yuan of output, as well as taxation based on land area and location. For example, building ceramics companies in coastal cities may be charged 70,000 yuan per mu, while those in central and western regions face lower rates.
Product weight limits are also being considered, encouraging the production of lightweight items such as one-piece toilets (under 40 kg), split toilets (under 25 kg), bucket urinals (under 15 kg), squat toilets (under 20 kg), and wash basins (under 20 kg).
Environmental pressures continue to grow, with the sanitary ceramics industry facing increased scrutiny. Yu Bin, executive vice president of the China Building Sanitary Ceramics Association, noted that during the 13th Five-Year Plan period, the Ministry plans to monitor PM2.5 levels at industrial sites. Non-compliant companies may face closure, making the sector a key focus for environmental regulation.
Provincial governments have also introduced strict energy-saving and emission-reduction policies. In Foshan, for instance, hundreds of ceramic companies were shut down or relocated. The city is now positioning itself as a hub for ceramic R&D, testing, marketing, and cultural activities.
According to the "Twelfth Five-Year Development Plan for Building and Sanitary Ceramics Industry," the sector aimed to achieve an average annual growth of over 10% in added value by 2015, with several companies reaching world-class innovation levels. Energy consumption per unit of added value was targeted to drop by 20%, and solid waste utilization was expected to reach 70%.
Additionally, the technical standard for energy consumption in architectural ceramic products is currently under revision. A preliminary meeting has been held, and the draft proposes specific limits on comprehensive energy and power consumption per unit product.
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