Approaching the world trump card - "Swiss Army Knife"

When it comes to Switzerland, in addition to the famous Swiss watch, we have to mention the "Swiss Army Knife." Just as the "Zippo" brand lighter has a place in the minds of men, having a "Swiss Army Knife" has not only brought about its "practicality" but also a "collectiveness".

The history of the "Swiss Army Knife"

As a world-class brand, the "Swiss Army Knife" has gone through 127 years. With a look at historical black and white movies, we briefly review the history of the development of the "Swiss Army Knife":

In 1884, Mr. Karl Elsener, the founder of Vickers, the owner of the Swiss Army Knife, opened his knife workshop in Switzerland.

In 1891, Karl Elsener started the establishment of the Swiss Association of Masters of Cutlers. His aim was to unite all Swiss cutters to accomplish what the individual artisans could not do - producing "bags" of tools for the Swiss military.

In 1909, Elsener printed the Swiss mark on all his knives, a cross-shielded shield with a red fiber handle face. We named this product in the name of our mother, Victoria.

At first this kind of multi-functional prop was one of the tools that would be taken by the Swiss army as a soldier and officer. After the Second World War, the U.S. Army purchased a large number of U.S. military personnel and the Swiss Army Knife became known throughout the world. There was an episode in this: It was said that the U.S. military was quite fond of this multi-purpose knife at that time, but because it did not pronounce the German Offiziermesser (Gerwan was originally referred to as "the officer's knife"), the knife was called the Swiss Army Knife (Swiss Army Knife ). Today the name has become synonymous with multi-purpose "bagged" knives.

Now the Victorinox Vickers industry, the owner of the Swiss Army Knife, is expanding its diversified product line. In addition to the well-known “Swiss Army Knife,” Vickers has also developed “Kitchen Knife,” “Timepieces,” and “bags.” line.

Three Characteristics of "Swiss Army Knife"

In addition to having a long history, what causes the Swiss Army Knife to have such a great charm?

We summarize its three major characteristics:

1, portability

Easy to carry, space-saving, convenient and compact, the Swiss Army Knife won the favor of many people.

2, practicality

The Swiss Army Knife, a collection of eighteen martial arts, is versatile and complete, satisfying people's needs. It goes deep into all aspects of people's lives, such as travel, maintenance, catering, and living applications. All problems, a Swiss army knife can be solved. In addition, according to different applications, the Swiss Army Knife is divided into "Trumpet Knife", "Medium Knife" and "Large Knife", and "Trumpet Knife" is easy to carry and used in daily life; the "Medium Knife" is even more applicable Extensive, in addition to being used in everyday life, it is also suitable for use on the job or for travel. The “Large Knife” meets higher-level needs such as adventure and camping.

3, high quality

The ability to maintain the position of the global ace cutter for so many years, and has not been eliminated in the fierce competition of its peers, is inseparable from the "Vickers Group" rigorously governing the industry at all times. The selection and application of Swiss Army Knife's raw materials are all carefully considered and designed by craftsmen. After more than 200 processes have been carefully polished and polished, a Swiss Army Knife was born. “Sharp, strong and durable”, everyone who has used a Swiss Army knife praises its quality.

The Enlightenment of the "Swiss Army Knife" Brand's Enduring and Enduring Significance to Domestic Tool Traders

Comparing with this Swiss brand, China also has its own national brand, such as “Zhang Xiaoquan Scissors” and “Yangzhou Three Knives”, but it is not lacking in development due to poor management, and is forced to withdraw from the stage of history because it is struggling to improve product concepts. Once famous brand. The Swiss Army Knife brought to China's hardware tool makers such a revelation:

1, "Quality" is the soul of the product invincible

Quality is the soul of the product. If you ignore the quality of the product, it will bring fatal loss to the brand.

2, "practical" allows customers to more urgently produce demand

Proficient in the table, but also to be skilled in. A good product will give people a sense of urgency in use and will consciously remember this product, which shows that your product is needed. Therefore, "practical" is an essential feature of the product.

3, "Innovation" is the driving force of the product forever

Combined with people's application needs, we also need to constantly update the product concept, let the product go in front of people's applications, in order to make the brand stand out in the fierce market competition.