We know that Suzhou Far East Grinding Wheel Co., Ltd. (hereinafter referred to as Far East Grinding Wheel) is at the 2009 China International Hardware Show (CIHS'09). It was attracted by this company because the company was still new and frequent in the shadow of the financial crisis. On September 16, 2009, the grand opening of CIHS'09 saw many products of Far East Grinding Wheels bloom in the Abrasives Expo, not only ceramics, resin bonded abrasives, coated abrasives, diamonds and CBN abrasives, but also electroplating. Super-hard products, diamond dressing rollers, diamond saw blades and drill bits, diamond abrasive pastes and all kinds of special grinding wheels such as ground glass and grinding magnetic material grinding wheels.
“Abrasive abrasives companies have strong dependence on exports, and the financial crisis has caused unprecedented impact on the entire industry. However, driven by the four trillion domestic investment investment and the ten major industry rejuvenation programs, companies have recovered faster and some companies are better than others. In previous years," a spokesman for CIHS'09 said, "At this year's show, there were more abrasives exhibitors than in previous years. Suzhou Far East Grinding Wheel Co., Ltd. is a representative of large-scale abrasives companies.
Ebb Tide Sees Gold
“The study of the business model of a typical enterprise such as the Far East Grinding Wheel will provide a path for the development of the abrasive industry in China and predict the situation. The development of these enterprises is closely linked to the rise and prosperity of the abrasive industry in China. "CIHS spokesman said. As one of the three hardware exhibitions in the world, CIHS can be called the "barometer" and "wind vane" of the hardware industry. It is the largest exhibition exhibited by abrasives and abrasives companies every year.
From the data of the Far East Grinding Wheel, we see that each span of the Far East Grinding Wheel is consistent with the changes of the times: In 195I, the Suzhou Wheel Factory was established; in 1992, the Suzhou Wheel Factory and the Hong Kong Kirinwan Co., Ltd. were jointly established. Suzhou Far East Grinding Wheel Co., Ltd.; In 2005, Suzhou Far East Grinding Wheel Co., Ltd. became a wholly-owned subsidiary of China Top 500, a listed company of Chuang Yuan Investment and Development (Group) Co., Ltd.
If you do not get rid of the tide, you must be gold. Only a gold-like enterprise can calmly compete in every mall change, and can withstand years of tempering and burning. It is not hard to imagine that from the initial Suzhou wheel factory, the “Far East Wheel†has experienced many storms and haze. However, there have been no difficulties and leapfrogs. How can we create a wide space in front of us? The staff of the “Far East Wheel†told us that “The company has produced high-quality coated abrasives and bonded abrasives for 60 years of research on abrasives, independent innovation, production and management, and corporate culture. The index ranks in the forefront of the national abrasives industry for 10 consecutive years. It is the key leading enterprise in the abrasive industry of the National Machinery Industry Federation, the vice chairman unit of the Abrasives and Abrasives Branch of the China Machine Tool Industry Association, and the Superhard Materials Association of the China Machinery Industry Tool Association. Deputy Director Unit, China Abrasives Standardization Technical Committee Unit."
As an industry leader, how does the "Suzhou Far East" fight the financial crisis? How to obtain domestic and foreign customer resources in the economic downturn? In today's twists and turns of the hardware market, the "Far East Wheel" is also relying on what kept the growth of profits? When we contacted the company's products and staff at zero distances and exchanged ideas about the survival wisdom of abrasives companies, we felt quite touched.
At the CIHS'09 exhibition site, the staff of Suzhou Far East Grinding Wheel Co., Ltd. enthusiastically introduced to the Chinese and foreign customers: “The company introduced from Germany the most advanced full-scale coated abrasive product line and the cloth processing line from Germany to produce high-quality coated abrasives. Products and cloth products."
“At present, China’s abrasive industry has a certain gap between its overall technological equipment level and that of foreign countries. However, after recent developments, some key enterprises have greatly improved this aspect, and some of the technological equipment levels have been in line with international standards. Suzhou Far East Grinding Wheel Co., Ltd. attaches great importance to the production process and automation equipment, allowing the company's products to go the forefront of the industry.†CIHS spokesman said.
The excellent production line can produce high-quality products. This is an important reason why the “Far East Wheel†exhibited sufficient confidence in the CIHS '09 when its staff faced Chinese and foreign customers. They enthusiastically stated, “We welcome domestic and foreign merchants The company visited and negotiated OEM cooperation."
Even if there is no crisis, you have to upgrade
After the financial crisis, industrial upgrading, technological innovation, and product structure adjustment were the words we heard most in the industry. However, what the CIHS press spokesman said was more thought-provoking. “Actually, product structure adjustment is not only to respond to the financial crisis. Even if there is no financial crisis, structural adjustments are needed so that companies can develop healthily regardless of changes."
According to reports, the Far East Grinding Wheel was upgraded in 2006. The company purchased 236 mu of land in the Shaoguan Industrial Park of Suzhou High-tech Zone to build a modern enterprise for the relocation of enterprises and the development of coated abrasives. After the relocation of the company as a whole, the product line has also been extended while upgrading and upgrading the bonded abrasives such as ceramics, resin wheels, and diamond products in equipment, processes, technology, and logistics. Since then, the variety of products has continuously increased, and the quality of products has greatly improved. The company has invested 130 million yuan in the first phase. It has introduced advanced coated abrasive production lines and cloth processing lines from Germany. It has now formed an annual production capacity of 10 million square meters of medium-to-high grade coated abrasives, and it has become a set abrasive device and Coated abrasives as one of the modern abrasive abrasive industry base.
While paying attention to product quality, the Far East Grinding Wheel has not neglected brand building and promotion. "The purpose of exhibiting CIHS'09 is not only to display products, but also an important reason is brand promotion, because on CIHS, there are a large number of high-quality professional buyers and buyers both at home and abroad. They are our direct brand communication groups, and they The radiation and divergence are extremely limited.†The staff of the “Far East Wheel†said at the show’s site: “The current economic situation is gradually improving and we hope that the exhibition will be better next year.â€
“CIHS'10 is held from September 28th to 30th, 2010. As an important customer of China International Hardware Exhibition, 'Far East Grinding Wheel' has already planned preparation for the next year's promotion program.†CIHS spokesman said, “At present, the 'Far East Grinding Wheel' products are exported to Europe, the United States, Asia, Oceania and other countries and regions. Its brand is not only Jiangsu's famous brand, but also enjoys high popularity both at home and abroad.â€
When it comes to winning secrets, people from the “Far East Grinding Wheel†simply summed it up as “The company’s management science is meticulous, its product quality is constantly improving, its product structure is constantly innovating, and its products and services are credible and thoughtful.â€
The advantages of soft power
Business philosophy and corporate culture are important manifestations of corporate soft power. In order to adapt to the ever-changing industry situation and the requirements of the company's continuous development, the “Far East Grinding Wheel†always adheres to the scientific concept of development, advancing with the times, reforming and innovating, continuously improving the company’s business management level, enhancing the company’s cultural quality, and strengthening corporate culture construction. Carefully cultivate the spirit of enterprise. Strive to integrate the corporate culture and production management closely and complement each other.
The soft power of the "Far East Grinding Wheel" also embodies warm humanistic care. On the company website of the "Far East Grinding Wheel," this describes its company's team: The team of employees is the firm cornerstone for the company's survival, and is the soul of the company's development, shouldering the " Create a sacred mission to create a primary business and rejuvenate the national industry. The fruitful corporate culture construction has brought together the team spirit of love, professionalism, hard work, hard work, and a great picture. "Sands and towers, stands far east" vividly confirms the spirit of the company's vast number of employees in the same boat and the courage to start, innovation and excellence.
"The competition between enterprises has not only stayed at the product level and the capital level, but the contest of soft power has already begun." CIHS spokesman said, "The strategic thinking of 'Far East Grinding Wheel' also tortures the business of other companies in the industry." Reason and wisdom."