Ningbo Shangbang Culture Drives Hardware Industry

Compared with the development of the hardware industry in other parts of China, Ningbo Hardware's start should be relatively late. Since its development, Ningbo has become one of the industrial bases of China's hardware industry. The latecomers are among the fastest growing. It is only due to the sophisticated operation mode, reasonable brand strategy, and precise marketing strategy of Ningbo hardware companies.

We say that we can create a brilliant enterprise by following the correct development ideas. However, if we want to create a regional economic prosperity and development, it is not enough to rely on this alone. The formation and development of the regional economy needs a source factor. Behind Ningbo's hardware boom, there is also a deep-seated Ningbo business community culture connotation. It is precisely this cultural connotation that has contributed to the status of the Ningbo hardware industry economy in the national hardware industry. For this reason, we need to interpret the Ningbo business community. .

Ningbo Shang Gang originated in the Ming and Qing Dynasties and has been active in 64 countries and regions all over the world and enjoys a good reputation both at home and abroad. To interpret the cultural connotation of Ningbo Shangbang, it is inseparable from the exploration of the idea of ​​"reinforcing the use of the world" of the Zhedong School during the Ming and Qing Dynasties.

"The use of the world" originated in the late Ming and early Qing Dynasty period, with Gu Yanwu and Huang Zongxi as representatives. Huang Zongxi, born in Yuyao County, Zhejiang Province, based on summing up the lessons of the Ming and the Dead, deeply feels that the study style of the next season is not true, promotes the application of the world, and that the so-called “going through the country” means emphasizing lofty ideals and aspirations. In the mind of the world, focusing on "Metaphysics"; applying the combination of learning, emphasizing the need to link theory with reality, down to earth, focusing on actual results, focusing on "down and down"; overall, that is, emphasizing the affairs of the times, the hardships of Kangji; Things; committed to innovation, independent thinking; focus on investigation and research, seeking truth from facts'. Since then, we can understand the fundamental reason why Ningbo Shangbang has existed and is still prosperous. It should be said that it is the root of the cultural essence of 'reliable use of the world' that makes Ningbo merchants active in various industries around the world.

When it comes to the Chinese hardware industry, we have to mention the pioneer and leader of Ningbo Business Gang: Ye Cheng-hsin (1840-1899 AD). Born in Zhenhaizhuang, Ningbo, and from generation to generation, Ye Qingjie, who was poor in his family, opened the “Shun Kee Hardware Ocean Grocery Store” in Shanghai at the age of 22 to operate ship hardware and kerosene, and after only a few years of development, There are 38 semicolons throughout the country, with more than 200 associates. If Ye Qing's fortune begins with his integrity, then the reason for the arduous start-up of entrepreneurship is due to Yip's open innovation. After the success of the hardware industry, Yip set up the land industry, the silk factory, the match factory, the small steamer, the China National Commercial Bank, etc., which was the domestic leader at that time, and it was Yeh's “courage to innovate” that prompted Its business is thriving.

The so-called "there are ancient people, followed by those who come", from their body, we can realize that today, Ningbo hardware can be "wood show in the forest" and "green out of blue" fundamental.

Since the establishment of the Great Wall brand, Zhu Wenjiang has used it as a benchmark to operate. From the perspective of business operations, the Great Wall insists on this. From the perspective of corporate ethics, the Great Wall adheres to this fundamental principle and truly fulfills the needs of the business. "Difficulties in Kangxi"; under the economic crisis, effective "big strokes" and "unique operating modes" were not the younger ones of Lu Han, but they were after struggling to grasp the depth of the market. They truly responded to the "commitment to innovation"; Hongdi The low-key tactics pursued “high aspirations” and “down-to-earth”; the rise of Jayce was not accidental but insisted on the inevitable good outcome of “seeking truth from facts”; the thriving growth of companies such as Jinma, Rhett, and Jianye was just Applying "the best interpretation of the ideological connotation.

It can be said that the idea of ​​“giving utility to the world” has become the soul of Ningbo’s economic and cultural construction ideology. Under the guidance of this idea, “Ningbo Business Gang” has not only made a tremendous contribution to the economic construction of Ningbo, but also Investing in various ways such as setting up schools and donations, they also helped Ningbo’s education and charity development. These Ningbo businessmen who are adhering to the times, have unique knowledge and profound understanding of merchants, write personal legends in the history of China’s hardware industry. At the same time, they will add even more mysterious colors to the existence and prosperity of the Ningbo business community.