Base material up to 50%

Recently, furniture and building materials products have begun to increase prices on a large scale. The author visited many large building materials markets in Jiangsu, Anhui, and Shandong and found that cement, paint, wood and other building materials have risen in the past half a month, and the prices of many raw materials have almost doubled, almost every day.

China's floor prices in 2011 may reach a new level

Floor substrate up to 50%

The author saw in the Nanjing Yangtze River Building Materials Market that there were endless stream of citizens and decoration workers who came to pick up the goods. When asked about the price, there was one of the hottest buzzwords in their answers: "Rise." The person in charge of Jiuding Decoration Co., Ltd. told the author that the sand, cement and ceramic tiles have all risen a lot since January this year. "A 100-square-meter house is installed, which can cost nearly 15,000 yuan more than a year ago." He said that the cement sold 25 yuan a bag a few days ago, and sold it for 33 yuan per bag in these days. It's really a price a day. "

It is reported that compared with the same period last year, the price of floor substrates has already risen to varying degrees, and the overall increase in the price of imported wood has reached more than 10%. The prices of materials in many building materials industries, including ceramics, wood, paints and hardware industries, have risen by 10% -20%, and sand has increased from 80 yuan per cubic meter to 150 yuan, an increase of about 50%. The fastest cement is a 55% increase.

More than 30,000 yuan for six months of late decoration

Mr. Han, who recently renovated a house in Shibei District, personally experienced the "painful experience" brought by the rising price of building materials: the same decoration company and the same furniture store, because it was half a year later, he actually took more than his neighbor 40,000 yuan! Not only the prices of raw materials such as paint, cement, and wood have risen, but downstream products such as furniture have also risen by more than 30%. "For a 100-square-meter house, with 3 cubic meters of sand, it would cost an extra 100 yuan. Not to mention the furniture, the furniture rose even more."

"The rising price of home materials will inevitably affect our downstream furniture companies, forcing us to adjust the price of products." A person in charge of a furniture market said that on the other hand, due to the disaster in the southern forest area of ​​China , Resulting in the stagnation of the production and transportation of new logs and sawn timber. Then there is the rapid increase in the prices of logs and sawn timber imported from Russia, which are transmitted to downstream furniture companies.

"Heaven and Earth" forced building materials to soar

"The tight supply of the timber market, coupled with the large increase in the price of imported timber, has led to an increase in the overall price of the timber market, which is the main factor for the increase in timber prices." Among them, General Manager Li Yimen, general manager of Qingdao Yimenmen, said, The price increase of the building materials industry is mainly affected by three aspects. One is the rise in raw material prices, such as the rise in wood prices. The second is the increase in labor prices, which has caused the increase in labor costs for enterprises. The third reason is "In general, the price increase in the building materials industry is a combination of various factors and is relatively complicated. So this has an inevitable impact on the entire flooring industry. It is impossible for companies to avoid the effect of price increases. of."

Expect a "diving" price increase for floor prices next year

Judging from the author's current visits to the market, as well as the difficulty of employment and the speed of rising raw material prices, the author believes that the floor price will show a straight upward trend in 2011, and some regions and enterprises are expected to increase by 20%. It can be said that next year's decoration market will have a chaotic competition situation, and it is consumers who ultimately hurt. Therefore, the rising price of China's building materials means that the flooring industry next year will have an uneasy situation. Whether it is from market development or terminal marketing mode, it has put forward higher requirements and rigorous attitudes for decision makers in the flooring industry. In order to achieve stable growth in 2011 and at the same time establish an intimate relationship with consumers, in addition to maintaining strong prices and product quality, companies must also provide services. Therefore, in 2011, for the Chinese flooring industry, how to balance the price, service, and quality is a gap before the decision-makers of the majority of flooring companies. However, on the whole, the prospect of China's building materials industry is still positive.


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