Home brand extends to the group wardrobe market

According to a report by Nanbian Daily, the large natural floor boarded the Hong Kong main board today under the name of "Chinese Floor". In its planning, the reduction in the cost of setting up equipment and equipment is estimated to include Zhangjiagang Grand Naturals and Jiangxi Grand Naturals, including cabinets, wardrobes, Newly-built products such as wooden doors have been equipped with furniture.

Grammy furniture related marketing staff revealed to us that the expansion of the group wardrobe market has led to the expansion of the rest of the home furnishing brands to group wardrobes. In the near future, Federal Furniture launched the Federal Gordon Wardrobe, European cabinets, Hanli cabinets and other cabinet brands began to march into wardrobe products. Midea Group proved to use its own production base by the end of this year to enter the wardrobe market unilaterally. Recently, Top 100 Furniture has also launched a high-profile “Top 100 Home Matching Group Wardrobe”, which adopts new wardrobe products made of imitation crocodile leather and other materials, and will launch the top 100 international home flagship store that will open in the near future.

In April, the "custom wardrobe" brand Sophia Wardrobe's Linshang Ningji Co., Ltd. was officially listed on the small and medium-sized board and became the first customized furniture company in A shares, attracting many home furnishing brands to focus on the group wardrobe industry. Today, Big Natural Floor is listed on Hong Kong stocks and is also planning to raise funds to enter the cabinet and wardrobe industry.

Based on Sofia's IPO copy, Sofia will implement the "Customized Wardrobe Skills Downgrade Reform Project", in which the cabinet capacity will increase by 650,000 pieces, the cabinet door capacity will increase by 500,000 fans, and the drawer capacity will increase by 1.37 million sets. The listing of Sofia Ningji's shares allowed Sofia's wardrobe to climb to Xincen Mountain. While other home furnishing companies use the advantages of strong channels, capital sharing, and other prerequisites, to exert broader cabinets, wardrobes and other categories, such cross-category planning indicates that the competition in the wardrobe industry will become more fierce in the future.

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