The double 11 online shopping carnival has entered a three-day countdown, and many online shopping platforms will join this consumer feast. Last week, Jinghua Home took some of the tricks for you to take care of your home products through the concept of speculation. In this issue, we continue to offer you a double 11 online shopping guide. Calculate the price, than the service, before you pay for it, buy the home products online, pro, do you really count it? The truth of the article online shopping sounds always very good, convenient, fast, catching the double 11 such shopping festival seems to be able to Save a lot of money. Last year, the total sales of Tmall double 11 household products was more than 300 million, which shows everyone's shopping enthusiasm. However, after the double 11 last year, the evaluation of netizens generally reflected that there are many troubles in online shopping for large household items, such as slow delivery, high shipping costs, and being plagued by local dealers... online shopping for large pieces of furniture, double 11 is not as beautiful as imagined, this Period, this reporter for you to restore the truth of the double 11 home online shopping. The truth of the price Tmall only guarantees the lowest price in 57 days. The low price is the source of the choice of double 11 shopping. Some merchants promise that the product of the double 11 will be the lowest in the whole year. Many people think that this is the lowest in the whole year. So they are all ready to start. But is it true? The reporter got a request for a Tmall double 11 investment from a manufacturer who participated in this year's Tmall Double 11 event, in which the price part has detailed regulations. First of all, the final sale price of the double 11 activities of Tmall merchants' stores must be less than or equal to 50% and below the price of the tag/counter price (the products will not be included, the system will be automatically removed). Secondly, for SKUs (fixed code of products), the final sale price of the double 11 activities must be less than or equal to 10% of the lowest price of the transaction order from September 15, 2013 to November 10, 2013; The final sale price of SKU's Commodity Double 11 activity must be less than or equal to 10% off the lowest price of the transaction order from September 15, 2013 to November 10, 2013. Third, if the merchandise has participated in the poly-costing since September 15, 2013, the final sale price of the double 11 activity must also be less than or equal to 10% of the price of the poly-sale transaction order. Fourth, the lowest price has already eliminated the gold price, store coupons, merchandise coupons, point redemption, spike, postal trial, million groups, pre-sales caused by the low price, has also been removed less than 10 yuan The low price caused by the price. Fifth, for new products, that is, products that have never been sold, the rule of the lowest price will be skipped, that is, the minimum price is considered to be met. Sixth, the double 11 shopping carnival activities goods and brand sale, pre-sale is mutually exclusive, mutual exclusion means that the same product can not participate in both sides at the same time. After carefully studying the above regulations, it can be seen that Tmall really guarantees that the price of the Double 11 product is more favorable than the price in a certain period of time. The final transaction price is the 57 days from September 15 to November 10, the lowest transaction price. 10% off. Therefore, the lowest price throughout the year is only the "imagination", "misunderstanding" of netizens, or the commitment of the merchants themselves. In order to grab the benefits in advance, there are many netizens who participated in the pre-sale of brand furniture. The reporter also saw on Tmall that many furniture brands have sold pre-sold goods, and marked on the goods, the double 11 will increase the price by 10%, giving people a feeling of not missing. However, from the perspective of price regulations, pre-sales and double 11 activities are mutually exclusive, so "on the day of the double 11, the pre-sale must be automatically increased, which is equivalent to the removal of the shelves." A merchant who participated in the event told reporters. The new shelves will automatically skip the rules of the lowest price. Therefore, it is difficult to weigh the price of such products. The offline price is not necessarily high. The online shopping price must be lower than the physical store. This is almost everyone's consensus. However, the Jinghua home reporter survey found that online prices are not necessarily the lowest. Offline stores can be experienced and consulted at any time, and may be better negotiated in terms of price. For example, let the shopping guide give the last big promotion discount, the upstairs fee, installation fee, etc. may also be exempted. The insiders also pointed out that online furniture is too cheap and should be taken seriously. Although the same product line of the regular manufacturers may be a little cheaper, it will not be too outrageous. Although regular manufacturers go online, they save on offline venue fees. But online wants to "stand out" in millions of products, and high publicity fees can't be saved. Calculating the cost, the formal products on the line can not be cheap without the "lower limit". Therefore, to remind everyone, if it is the same piece of furniture, the online is much cheaper than the offline, online products are likely to come wrong. In fact, the real cheap online is that some manufacturers design and develop e-commerce channels with relatively simple structure and low cost "network-only" products. In this way, online and offline products can open the price gap. How the service truth service depends on the online shopping channel furniture One difficulty in making electricity is the pre-sales experience and after-sales service. However, from the evaluation of netizens after the sale of Double 11 last year, this short board was exposed. After the Jinghua home reporter's survey on the current online sales of home products, the identity of the operator directly affects the buyer's product experience and the quality of the service. The first is that the brand factory opens stores in e-commerce platforms such as Tmall and Jingdong, such as Gujia Home, All-Friends Home, and there are also physical stores operated by dealers. In the previous interview, the reporter learned that in this case, due to the influence of online channels on dealer channels, it is often used in online stores to achieve differentiated operations. Simply put, the two channels sell different products separately. Therefore, there is no comparability in the price of different products. If consumers want to experience the actual experience, they can find similar products in the physical store. Or you can go to the brand's offline experience store, the offline experience hall where Tmall and the store cooperate. But even in such a place, the samples displayed are extremely limited, and it is unlikely that a complete experience will be possible. As for after-sales service, such platforms are generally handled by dealers everywhere, but buyers pay extra. The second is the manufacturer's self-built e-commerce channel, such as Qumei. Online and offline products, prices, and services are the same. Consumers can experience offline in the store, then complete the transaction online, and even complete online payments in the store. In this mode, the experience will be higher and the price system will be relatively stable. The third is the e-commerce platform built by the store. Taking the actual home in the double 11 online as an example, Wang Ningning, deputy manager of the business management department of the Real Estate Group, said that it is mainly a service means. Consumers can actually experience the goods in the actual home, and then compare with other goods or other stores, if you really feel that the products of the actual home are worth buying, "it can be purchased directly in the online. You do not have to run a store. The corresponding service of the products purchased is of course completed under the system of the actual home. The fourth type is the online store opened by local dealers with or without the authorization of the manufacturer. This kind of shop can find a lot of brand names in many online shopping platforms. This is only equivalent to another store opened by dealers. The online and offline products are basically synchronized, and the prices are basically the same. Some shop owners will also tell you more about the style of the store, and welcome the actual experience. Local buyers can enjoy after-sales service. In addition, there is also a store on some e-commerce platforms, the price is much lower than the formal channels, but the goods are unclear, generally do not provide after-sales service, product quality is not guaranteed. Delivery or have to wait until the "whitehead" last year double 11, online sales are also hot, but also reflects the poor after-sales service experience of large household products such as furniture. The most criticized is the strange delivery. According to the reporter's experience, if you buy goods at a normal home store, some goods produced in Beijing or in stock can even be installed within one week. The delivery period of products from foreign manufacturers is generally no more than 30 days in today's developed logistics. But online shopping, last year, buyers who bought all-Friends furniture reflected in the evaluation, the delivery period actually exceeded 4 months (the purchase date is not a double 11 orders surge period). However, the reporter asked the arrival time in the physical store. Although the online and offline products are produced in Sichuan, the offline products can reach the fastest delivery in 20 days. Because the logistics is very slow, many buyers have complained about online shopping, and the moving date and even the wedding room decoration have been affected to varying degrees. Insiders pointed out that online shopping flow is slower than the entity is normal. Because the physical store is a dealer to pick up the goods in batches, the efficiency is high, and the breakage rate is also small, which is of course superior to the direct logistics time of the manufacturer. Installation and distribution costs are not low. In the minds of most consumers, buying furniture at the store, free installation, and warranty should be a gift. In fact, the service fees of local dealers have long been included in the furniture price. Buying branded furniture online, this part of the cost is not reflected in the manufacturer's price. However, in order to control the products after the landing, consumers still have to pay. "Do not give money, local dealers will give you white work?" Industry insiders said. This fee is not obvious in the price, but it is not a small amount. For example, the reporter found in this year's Tmall flagship store of Gujiajiao, the logistics description said that according to the different distribution areas, only when a certain amount of consumption is reached can the package transfer building (six floors below/elevator floor), package logistics, package installation, package The so-called five-pack service for door-to-door and package logistics services. If you still choose to enjoy the five-pack service if the consumption quota is not full, you will have to pay another 5% of the consumption. The manufacturer also limited the minimum payment amount, taking the delivery area in Beijing as an example. The order amount is over 10,000 yuan, and you can enjoy five packs of service. The dissatisfied payment is 5%, but the minimum payment is 200 yuan. A sofa with a price of 2999.11 yuan, only 5% of the purchase price is about 149.9 yuan, but according to the actual rules of the family, it is necessary to pay more than 50 yuan. All-Friends Home has set a clear price for logistics costs. No matter how much you buy, you will receive a shipping fee. The Beijing area is 300 yuan/time. If you go to a store or a logistics point, you are not responsible for installation and after-sales. The above two are not expensive, there is a furniture brand package delivery, installation, even to receive 12% of the payment. In addition, there are other additional costs, such as the upstairs fee, more than 6 or 7 floors without elevators, many brands have to add upstairs fees. Last year, some buyers complained that they were harassed by local dealers during distribution and installation, and they paid more for the final payment. There are also some merchants stipulating that if you can't pick up the goods in time, you will have to pay for the warehouse. Service articles in advance to carefully calculate online shopping, after all, how fast, how to break through the double 11 battle, do worry-free shopping? Combining expert opinions and multi-party surveys on online shopping, we summarize several experiences for you. Early stepping on the prevention of the day, no one cares first, double 11 on the same day, the number of visits surged, customer service basically no time to reply to your various consulting questions, generally let the buyer place an order, lock the discount price of the day, after the event, Let's talk a little more, if you don't have the right, you can choose to return the order. After the double 11 last year, the reason why many large brands return more than 100%, this is mainly the reason. In an earlier interview, several furniture brands told reporters that due to too many orders on the day, even with the addition of personnel, the work of confirming the order was carried out for almost one month. General online furniture is made to order, and early confirmation of orders means that you can receive the goods as soon as possible. If you want the furniture to get to the hand, you may choose the style first, calculate the size yourself, and then read the logistics instructions in detail to see if you can deliver it to your city (of course, you can also ask customer service for help). Calculate the cost of the product plus logistics, installation, etc. What is the actual price? If the above is successful, have time to go to the offline store to see the discounts and service levels under the line. A comprehensive comparison, which is more suitable to buy. Beware of imposter replacement and counterfeit double 11 is a shopping carnival, in addition to Tmall, Jingdong on the official store activities, other small businesses on the platform, but also some actions. It is especially important to distinguish between genuine and fake official stores. On Taobao, the search for the home with the home of the home, Red Star Macalline, and even the Oriental Home Building Materials Supermarket, which has already closed the store, will still have many shops with these words. Jinghua Home has exposed some shops to make false promises, such as a store with the name of Red Star Macalline, even promised to shop in the online store, the problem can go to the local Red Star Macalline warranty, and finally proved to be "child"
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