“Effort and persistence is the best interpretation of Fubang Meipin Furniture,†said Chen Zhengyu, general manager of Fubon Beauty. “Fubon has been doing American furniture for decades. This kind of craftsmanship and the spirit of excellence We can firmly establish a firm foothold in the market and become one of the best brands in American furniture.†Although Fubang Meipin never advertises itself as the trend indicator, it is always keen to gain insight into the direction of market changes and keep up with market trends. , leading the consumer trend. Every year, Fubang Meipin sends top-notch designers to the United States for field visits and exchanges, in order to let domestic consumers enjoy the most authentic American furniture.
Furniture needs to be localized
As a professional American furniture manufacturer, Fubon Beauty is in the international market.
The domestic market enjoys a high reputation. One of the most important reasons is that Fubang Meipin has made the localization of furniture to the extreme. This is mainly reflected in two aspects: First, in the international market, Fubang Meipinjia
As a local Chinese company, it can deeply understand the American furniture culture, and it is inferior to the American furniture companies in expressing the details of the orthodox American life culture. First, in the domestic market, the Chinese and Western cultures are integrated and communicated. American culture and lifestyle make furniture more in line with Chinese consumers' consumption habits and consumer demand.
In Chen Zhengyu's view, the American-style furniture model is relatively large. When entering the Chinese market and facing the Chinese market, it is necessary to properly adjust the pure American furniture according to the Asian ergonomics, such as size and shape. It is also necessary to adjust the over-modification of American furniture in terms of painting and crafts. In addition, the Chineseization of American furniture should integrate the essence of Chinese and Western cultures, otherwise the furniture produced will be empty and inanimate.
Engaged in furniture business for many years, Chen Zhengyu has a deep understanding of the furniture market. It said that in recent years, the American American furniture popular in the United States has incorporated a large number of Chinese-style elements, such as the paintings of Chinese pens with Chinese characteristics, which combines the soft and beautiful Chinese and Western cultures to achieve the integration of art and life.
In fact. When the two cultures collide, it usually contradicts the fusion, the culture is like this, and so is the furniture culture. Therefore, in the localization of American furniture, it is necessary to grasp the commonality of the two cultures, adhere to the essence of the same, and the differences between each other will continue to assimilate as time goes by, making each other compatible. Taking Chinese and American culture as an example, pursuing freedom, advocating the spirit of innovation and pursuing high-tech and high-quality life are the core of American life culture and the life needs of Chinese consumers. This is the commonality of American furniture culture and Chinese consumers. Point, the American furniture created on this basis will inevitably be sought after by Chinese consumers. The Yameiju and Messer brands operated by Fubon Meites have done this very effectively and are therefore highly sought after in the market.
For the current development of American furniture in China, Chen Zhengyu's view is based on the changes in consumer demand and the improvement of the economic foundation of China. American furniture is increasingly popular with consumers in China, or will become the mainstream of future home decoration. He analyzed that on the one hand, the Chinese people's lifestyles tend to be colorful and diversified, and many urban people are beginning to pursue foreign lifestyles and pursue fashion. Instead of caring for cumbersome and luxurious furniture, the pursuit of simplified lines and smooth curves. American furniture just caters to this demand and is favored by many consumers in the domestic market. On the other hand, with the development of China's economy and the country's gradually open policy, the exchange of economic, academic and cultural exchanges between China and the United States has increased. . The lifestyle of Chinese and Americans is rapidly blending. The American lifestyle is becoming more and more popular in China, and American furniture has mushroomed in China.
This is a good trend and a bad situation; on the one hand, more and more factories are beginning to produce more and more "American furniture" consumers, on the other hand, consumers do not know how to choose Pure American furniture, therefore, the company is focusing on the development and production of American furniture. To guide people to understand and understand the real American furniture, American life and culture.
Innovation, quality and craftsmanship
For a long time, Fubang Beauty has never been satisfied with the existing achievements, but constantly explores, learns and innovates, constantly assigns designers to travel in many European countries, explores and studies the trends and trends of the times and different regions at home and abroad. The urban needs of the city crowd, update and improve the products, make the products more diversified, and strive to build China's largest high-end American furniture brand.
In Chen Zhengyu's view, the development of American-style furniture enterprises cannot blindly follow the trend, copying and copying, but to enhance the core competitiveness of enterprises, give play to their core advantages, locate accurate markets, and focus on their own style and characteristics. On the one hand, enterprises must enhance brand awareness. Create a well-known brand that is familiar to consumers. At present, the American furniture brands are not well-balanced in the market. Consumers lack the furniture brands that can be identified at a glance. It is difficult to choose. On the other hand, the most important and basic is to accelerate design innovation, technological innovation, and establish enterprise research and technology centers and experiments. R&D institutions such as the room ensure the quality, craftsmanship and features of the products.
In this regard, Fubang Meipin has made great efforts in recent years. First of all, in terms of branding, Fubon Beauty has not only followed the rhythm in the traditional media, but also broadcasted around the clock through the economic broadcast of the People’s Radio. As well as publicity in many mainstream flat coal bodies, and made great efforts in emerging media, such as making full use of micro-marketing, etc.; in terms of quality, Fubang Meipin's product quality ranks among the top in many export furniture. The product is exquisite in workmanship, exquisite in carving, unique in craftsmanship, and unique in painting process. It must pass 59 paint processes before leaving the factory. At the same time, its product testing has passed the most stringent EMC practical environment simulation test in the world.
Chen Zhengyu said that the furniture of Fubang Meipin has been simple and detailed in detail, and it can also be exquisite in the subtlety without complicating the complexity, while paying more attention to the comfort of furniture. The sleek minimalist style of American furniture in 2014 is loved by more and more consumers for its simple, bright and practical style. This American style of pursuing nature, individuality and taste will bring a new revolution to China's life and has a huge space for development.
Faced with more and more small and medium-sized units, many American and European furniture manufacturers are also thinking about and trying different styles to be accepted by more consumers. It is the demand of the market and the efforts of the manufacturers that make American furniture more and more popular among consumers. "In the face of this change, I feel that manufacturers need to adhere to the characteristics of their own brands, do a good job in market segmentation, and not blindly follow the price war." Chen Zhengyu said, "Fubang Meipin Furniture has always insisted on its own brand positioning. Providing consumers with the comfort and honor of a real American life. Let the rich people be more beautiful.
Success requires more than just direction and opportunity. It requires hard work and persistence. It requires a constant belief and consistent pursuit. In the market, many companies will change their course when they encounter difficulties, and they will follow the trend. However, Fubon Beauty's insistence on the American style is as always, and it can be said that Fubon Beauty has achieved today. Not because of opportunities, but with constant beliefs and efforts, as well as a persistent pursuit of products and quality.
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