In the fierce market competition, sanitary ware companies have made their own way to seek a living. It is reported that there are tough guys on the screen, the gentle and elegant Yu Rongguang outside the screen, and a kind of gentle feeling of life deep in the appearance of Gaussian products. This product has a consistent cultural identity. The "star" + "star product" strategy to render the market environment, through the mass media, professional media for integrated communication, expand product visibility. This is the appeal of Gaussian introduction of celebrity endorsement.
Bathroom bathroom brand promotion is very important. Gauss is not the pioneer of the celebrity industry endorsement, and it is not the last one. First, “He Cheng + Lin Zhilingâ€, “TOTO + Kelly Chenâ€, “Hui Da + Sun Yeâ€, “Nine Mu Mu + Deng Yuâ€, “Brilliant Plumbing + Chen Lu Yu†and “Heng Jie + Yu Cun Geâ€, followed by “Zhong Yu + Guo Jingjing†and "Whale + Li Zining" and other models. It is clear that the celebrity endorsements of celebrity brands have become commonplace. Inevitably, professional industry professionals are not optimistic about this. In fact, compared with ceramic tile companies, celebrity endorsements seem to be an important choice for sanitary ware companies to brand and promote. Tiles are the art of fire and earth. Bathrooms are the blend of water and humans. The water is soft and soft, and people have both sexes. We can easily find that Heng Jie invites the national philanthropic ambassador Zeng Cunxi and pays more attention to the creation of national brands. Zhongyu signed the “Queen of Diving†Guo Jingjing, which is fancy Zhongyu. The brand's spiritual appeal in "shower culture".
Sanitary companies can hardly compete with tile companies in production, but they can also spend huge sums of money to invite all the celebrity endorsements. It can be seen that the scale and strength are not the main factors that affect the introduction of celebrities in brand promotion. Of course, for the bathroom brand, the celebrity endorsement itself is only the beginning; the real brand rendering also need to let the "star" out of the workshop into the media into the public, celebrity endorsements need to continue to use the mass communication channel in order to achieve a multiplier effect The world. Heng Jie, holding hands, and depositing CCTV into the hearts of people, is undoubtedly one of the more successful cases of operating celebrity endorsements.
It is undeniable that sanitary ware companies attach great importance to the pursuit of the brand and the market investment, but from the industrial brand to the popular brand, in addition to the popularization of the dissemination channels, the more important is the end of the channel through the entire line, so that products fully cover the market. In actual marketing, the “stars†can only do what they have to do with the “star effect†of the spirit level. After all, the real promotion of product sales is, in the end, the “additional celebrity†such as marketers and distributors who are fighting in the front line. .
Nowadays, large and small enterprises of all walks of life favor the “Celebrity Endorsement†brand promotion model. Consumers are faced with overwhelming “stars†who inevitably produce aesthetic fatigue. In addition, some of the more rational consumers also have celebrities. Contrary evaluation, especially the frequent occurrence of “quality doors†of domestic goods, does not mean that every consumer has confidence in the so-called big brands that celebrity endorsements. More and more rational consumers, in the face of products and “starsâ€, are generally more comprehensive in their evaluation of product quality, performance, appearance, etc. than the recognition of “stars†above them. In their words, "Celebrities can't be eaten."
"Star" is also a double-edged sword. In addition, the "star" is also a double-edged sword. When a star encounters a crisis of credibility, the brand it speaks will inevitably be affected; similarly, when the endorsement of the company fails , resulting in a major negative social effects, celebrities are also difficult to keep their own, celebrity endorsement, both companies and celebrities, will always be a Rongrongjue, loss and loss of interest bundled cooperation.
Of course, at least in the sanitary ware industry, most of those who have the ability to vigorously engage in celebrity endorsements are companies with strong and influential influence in the industry. When deciding whether or not celebrity endorsement is needed and which celebrity endorsement is chosen, they will make comprehensive considerations. And depth planning. Do not rule out the emergence of celebrity endorsed product prices soared, but at least product quality can be guaranteed.
In 2010, will the celebrity endorsement become more and more fierce in the sanitary ware industry? Celebrity endorsements are really "compulsory courses" for sanitary companies to build international brands? We will wait and see, wait and see, and wait for development.
Bathroom bathroom brand promotion is very important. Gauss is not the pioneer of the celebrity industry endorsement, and it is not the last one. First, “He Cheng + Lin Zhilingâ€, “TOTO + Kelly Chenâ€, “Hui Da + Sun Yeâ€, “Nine Mu Mu + Deng Yuâ€, “Brilliant Plumbing + Chen Lu Yu†and “Heng Jie + Yu Cun Geâ€, followed by “Zhong Yu + Guo Jingjing†and "Whale + Li Zining" and other models. It is clear that the celebrity endorsements of celebrity brands have become commonplace. Inevitably, professional industry professionals are not optimistic about this. In fact, compared with ceramic tile companies, celebrity endorsements seem to be an important choice for sanitary ware companies to brand and promote. Tiles are the art of fire and earth. Bathrooms are the blend of water and humans. The water is soft and soft, and people have both sexes. We can easily find that Heng Jie invites the national philanthropic ambassador Zeng Cunxi and pays more attention to the creation of national brands. Zhongyu signed the “Queen of Diving†Guo Jingjing, which is fancy Zhongyu. The brand's spiritual appeal in "shower culture".
Sanitary companies can hardly compete with tile companies in production, but they can also spend huge sums of money to invite all the celebrity endorsements. It can be seen that the scale and strength are not the main factors that affect the introduction of celebrities in brand promotion. Of course, for the bathroom brand, the celebrity endorsement itself is only the beginning; the real brand rendering also need to let the "star" out of the workshop into the media into the public, celebrity endorsements need to continue to use the mass communication channel in order to achieve a multiplier effect The world. Heng Jie, holding hands, and depositing CCTV into the hearts of people, is undoubtedly one of the more successful cases of operating celebrity endorsements.
It is undeniable that sanitary ware companies attach great importance to the pursuit of the brand and the market investment, but from the industrial brand to the popular brand, in addition to the popularization of the dissemination channels, the more important is the end of the channel through the entire line, so that products fully cover the market. In actual marketing, the “stars†can only do what they have to do with the “star effect†of the spirit level. After all, the real promotion of product sales is, in the end, the “additional celebrity†such as marketers and distributors who are fighting in the front line. .
Nowadays, large and small enterprises of all walks of life favor the “Celebrity Endorsement†brand promotion model. Consumers are faced with overwhelming “stars†who inevitably produce aesthetic fatigue. In addition, some of the more rational consumers also have celebrities. Contrary evaluation, especially the frequent occurrence of “quality doors†of domestic goods, does not mean that every consumer has confidence in the so-called big brands that celebrity endorsements. More and more rational consumers, in the face of products and “starsâ€, are generally more comprehensive in their evaluation of product quality, performance, appearance, etc. than the recognition of “stars†above them. In their words, "Celebrities can't be eaten."
"Star" is also a double-edged sword. In addition, the "star" is also a double-edged sword. When a star encounters a crisis of credibility, the brand it speaks will inevitably be affected; similarly, when the endorsement of the company fails , resulting in a major negative social effects, celebrities are also difficult to keep their own, celebrity endorsement, both companies and celebrities, will always be a Rongrongjue, loss and loss of interest bundled cooperation.
Of course, at least in the sanitary ware industry, most of those who have the ability to vigorously engage in celebrity endorsements are companies with strong and influential influence in the industry. When deciding whether or not celebrity endorsement is needed and which celebrity endorsement is chosen, they will make comprehensive considerations. And depth planning. Do not rule out the emergence of celebrity endorsed product prices soared, but at least product quality can be guaranteed.
In 2010, will the celebrity endorsement become more and more fierce in the sanitary ware industry? Celebrity endorsements are really "compulsory courses" for sanitary companies to build international brands? We will wait and see, wait and see, and wait for development.
Fenghua Jade Motor Co., Ltd. , http://www.aerosolmp.com