Exhibition Economy Promotes Upgrading of Home Shopping Malls

Recently, Red Star · Macalline Pazhou Shopping Center announced the launch of the "365-day unfinished" home exhibition on September 4. It aims to use exhibition opportunities to build nearly 300 furniture and building materials brands into a normalized furniture exhibition and building materials exhibition hall. And through a weekly buyout price, cash back and other promotional activities to help merchants to open up the market, giving consumers affordable consumer subsidies.

The interaction between furniture merchants and exhibition buyers With the success of the exhibition economy and the growing prosperity of the Pazhou district, home furniture stores around Pazhou have also leveraged on the exhibition platform. With the gradual development of the Pazhou Complex C-furniture procurement conference, the Red Star Meikailong exhibition in the immediate vicinity of Zone A will introduce the concept of “365-day-endless” home exhibition. From the furniture exhibition in September this year, nearly 300 companies will The furniture merchants gathered to showcase autumn new products of classical, solid wood, modern, soft and children's furniture, interacted with buyers at home and abroad furniture fairs, and launched discounts and a number of promotional activities on September 4-12 to provide more for buyers and citizens. More affordable.

The person in charge of Pazhou Shopping Center stated that the Canton Fair, Guangzhou Furniture Fair, and Guangzhou Building Materials Fair are all first-class exhibitions at home and abroad. Each year, millions of overseas and domestic merchants gather resources. With the planning of the Pazhou-Yuncun area, BMW, Volkswagen, and TransAsia Air Famous enterprises and hotels such as Shangri-La have already settled in. The business environment in the Pazhou district is becoming more and more mature, and home shopping malls have more business opportunities as one of the matching facilities.

Buyout Promotion Merchants Consumer Benefits Faced with the fierce competition in Guangzhou's home furnishing retail industry, in addition to connecting with exhibitions to build exhibition-type stores, Red Star · Meikai Long has long been using different forms of buyout promotions, direct deductions, and pre-stored deductions. Such as the form of seizing the market, the store reached an agreement with a number of brand manufacturers, the exclusive purchase of certain brands of merchants of the specified style, and the establishment of a special insurance price **, subsidies for businesses to ensure that buyout products for the market the lowest price. According to reports, from January to August this year, 4 buyout prices have been held to promote 10 pre-stored direct deduction activities. On the one hand, subsidies are used to provide merchants with financial support; on the other hand, consumers are given more incentives.

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