The property market cooling sales season sales of sanitary products also fell

The impact of the regulation of the property market on the sanitary ware industry began to appear. Yesterday, the reporter learned from some of the city's sanitary ware stores and brand dealers that the cooling of the property market caused some sanitary ware brands to drop by about 50% year-on-year. Industry insiders pointed out that this is only a temporary phenomenon. In the future, more people buy their homes for self-occupation, which will make the development of the sanitary ware industry more reasonable.

Sales decline in sales season

Yesterday morning, the reporter saw in a building material sanitary ware store in Shiqiaopu. The store was deserted. There were only two or three citizens in the individual brand stores who were choosing sanitary products. “Now, there are very few customers coming to patronize the weekends.” A sanitary ware store salesperson told reporters. “Our store sales this year have been very unsatisfactory.” Wang Xiangwei, general manager of a certain brand of sanitary ware in Fujian who is busy with settlement orders, told reporters that according to the usual practice, February to May and October to December each year are the sales season of sanitary products. However, sales from February to May this year fell 40% to 50% from the same period last year.

It is not only Wang Xiangwei who is distressed. The reporter visited seven or eight sanitary ware stores and mentioned the current sales situation. Each person in charge shook his head. "There are fewer people to buy a house, and the demand for decoration has also been reduced. Naturally, the sales of bathroom products have been affected." A shop owner stated that the sales profit rate of bathroom products was 20% to 30%. This year's sales volume has deteriorated sharply and the profit rate has been 10%. % is not bad. The data provided by Shapingba Dachuan Building Materials Market shows that since March this year, sales of sanitary products and related building materials in this market have fallen by about 30% from the same period of last year. The reporters compared the transaction data of the city's housing fairs last spring, autumn, and spring this year and found that the area of ​​housing transactions at the 3rd session of the Fair was 682,000 square meters, 412,100 square meters and 329,400 square meters, respectively.

The industry said it was a temporary phenomenon

"It can be said that the sales growth of the sanitary ceramics industry in previous years was not directly proportional to the growth rate of the real estate industry." Qin Kaizhi, executive deputy general manager of Dachuan Building Materials Market, said that before the property market control policy was introduced, many people bought a house for the purpose of Investment, so the hot property market did not make a corresponding increase in building materials sales. "For the bathroom and other building materials home industry, the overall development still has room, rigid demand is still very large." Qin Kaizhi believes that after some regulation and control, will allow people who really need to buy a house to return to the consumer market. At present, the decline in the sales volume of the bathroom industry due to the regulation of the property market is only a temporary phenomenon. In the future, the relationship between the sanitary ceramics industry and the real estate industry will become more reasonable.