First, pay due attention to online marketing and promote the diversification of advertising media.
Many brand companies have focused their attention on CCTV. Every year, CCTV's gold resource advertising bids are a noisy wealth event, but there is a phenomenon that deserves attention. The younger generation “has no time†to pay attention to CCTV (may not be too concerned). They certainly have a lot of time on the internet. With the central government as the key medium, it is appropriate to allocate some advertising budgets for outdoor street signs, newspapers, shopping malls, and airport advertising spaces, buses, and mobile media. Diversified media can allow more people to learn about a certain brand. In the same way as the rise of online media, as an increasingly unignorable medium, it is necessary for brand companies to withdraw some of their budgets to online marketing (promotion). The traditional classic promotion technique is: CCTV + stars. With the development of the media environment, it may evolve into: CCTV + portal + star. In short, it is necessary to extract a part of brand promotion for online advertising, news promotion, web themes or creative marketing activities.
Second, online marketing must be based on accurate Internet users' behavior and data research.
It is not an exaggeration to say that the Internet is a vast ocean, and it is easy for the brand companies involved in online marketing to “lost their wayâ€. Internet marketing is a high-tech activity. It is skillful. Through the accurate research of target consumer groups on the web site (page) browsing, online trading, software use, and routine habits, the accuracy and effectiveness of marketing will be greatly enhanced. Taking simple online advertising as an example, we can understand the accuracy of decision-making by taking into account the distribution of online time, the main focus of Internet access, the number of page views, the market share of website browsing, and the basic data such as columns of interest. . When we “understand†consumers who travel on the Internet, know where our target consumers are, and know what content they are happy to accept, marketing and sales will be easier to succeed.
Third, creative, systematic and concerned about the future of young people on the Internet.
Ordinary, general-purpose ads are difficult to attract attention, let alone to impress consumers. In the emerging network of the Internet, netizens enjoy greater autonomy and the group as a whole is younger and more impatient. Very innovative and interesting advertising or marketing activities will enable them to take time to focus. Creative content or planning is a challenge for any advertising company or advertiser. Traditional brand management of the media follows a systematic principle and has a clear plan for brand positioning, overall strategies, and promotion steps. Network brand building must also be followed. Conduct systematic planning and system promotion for network brand building or dissemination, avoiding the illusion, gambling, or fluke that hopes to create a “very creative†network marketing to complete brand building.
Many brand companies have focused their attention on CCTV. Every year, CCTV's gold resource advertising bids are a noisy wealth event, but there is a phenomenon that deserves attention. The younger generation “has no time†to pay attention to CCTV (may not be too concerned). They certainly have a lot of time on the internet. With the central government as the key medium, it is appropriate to allocate some advertising budgets for outdoor street signs, newspapers, shopping malls, and airport advertising spaces, buses, and mobile media. Diversified media can allow more people to learn about a certain brand. In the same way as the rise of online media, as an increasingly unignorable medium, it is necessary for brand companies to withdraw some of their budgets to online marketing (promotion). The traditional classic promotion technique is: CCTV + stars. With the development of the media environment, it may evolve into: CCTV + portal + star. In short, it is necessary to extract a part of brand promotion for online advertising, news promotion, web themes or creative marketing activities.
Second, online marketing must be based on accurate Internet users' behavior and data research.
It is not an exaggeration to say that the Internet is a vast ocean, and it is easy for the brand companies involved in online marketing to “lost their wayâ€. Internet marketing is a high-tech activity. It is skillful. Through the accurate research of target consumer groups on the web site (page) browsing, online trading, software use, and routine habits, the accuracy and effectiveness of marketing will be greatly enhanced. Taking simple online advertising as an example, we can understand the accuracy of decision-making by taking into account the distribution of online time, the main focus of Internet access, the number of page views, the market share of website browsing, and the basic data such as columns of interest. . When we “understand†consumers who travel on the Internet, know where our target consumers are, and know what content they are happy to accept, marketing and sales will be easier to succeed.
Third, creative, systematic and concerned about the future of young people on the Internet.
Ordinary, general-purpose ads are difficult to attract attention, let alone to impress consumers. In the emerging network of the Internet, netizens enjoy greater autonomy and the group as a whole is younger and more impatient. Very innovative and interesting advertising or marketing activities will enable them to take time to focus. Creative content or planning is a challenge for any advertising company or advertiser. Traditional brand management of the media follows a systematic principle and has a clear plan for brand positioning, overall strategies, and promotion steps. Network brand building must also be followed. Conduct systematic planning and system promotion for network brand building or dissemination, avoiding the illusion, gambling, or fluke that hopes to create a “very creative†network marketing to complete brand building.
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