The Unspoken Rules of Foreign Trade Industry——On the Principle of Sample Fee Collection

We all know that the sample is very important. If someone asks you for a sample, does it feel that you are getting closer to hope? However, the issue of sample charges has been a big problem for us. Close it, afraid of hurting the feelings; do not receive it, fear of loss. What should I do? For those foreign traders who have no clue, I suggest that we can look at the following sample charging principles, which are equivalent to the unspoken rules of our foreign trade industry:

1, for the first time customers
a) Charge domestic customers for sample costs. Three times the quoted price of the product, plus delivery costs. For leather products, the entire leather is charged.
b) Formal invoices for E-MAIL or FAX sample costs to the customer for confirmation and request for payment. Sample details must be stated on the sample form invoice.
Note: This strategy can filter many companies that are not sincere in making orders and requesting samples from customers. It is convenient for companies to focus on effective customers.

2. Cooperative trading companies (companies that have placed orders)
a) In the case of small sample costs and the company's main product and factory product counterparts, provide free samples; customers need to pay the sample freight. Companies that don't want to pay for even shipping costs can include these companies in abandoned customer groups.
b) When the sample cost is heavier, the sample fee must be charged, and it is promised to refund all the money after the order.

3, large customers (the order frequency is higher, the larger number)
All samples are free, if the customer agrees, let the customer pay the sample shipping.

4, foreign customers need to pay the sample freight, free samples; if the sample production costs are relatively heavy (involving printing, mold, etc.), need to allow customers to pay part of the sample costs.

The question of sample cost mainly depends on the company's strategy in customer development. However, considering that the current market trend is oversupply, there are thousands of manufacturers for each product, and there is too much room for buyers to choose. How to use it in detail, I am afraid you have to change your own ah.