Enterprises must seize the development space of industry subdivision

How can the camera ensure visibility and visibility in the dark night when there is no effective light? How to ensure the normal operation of the monitoring system in a special environment such as rain and fog? How to effectively detect fires in forested forests? These need professional monitoring equipment, they use their own professional features to make up for the lack of general video surveillance. Since its establishment in 2006, Ziguang Jiyang has devoted itself to the development, production and sales of remote day and night surveillance products. In the field of laser infrared cameras, the brand of Ziguang Jiyang is almost unknown to anyone. In the past half of the year, security companies have experienced an ice-and-fire environment. What are the new challenges and opportunities for Ziguang Jiyang, which focuses on the industry market?

Small and medium-sized enterprises should seize the development space of industry segmentation This year's high-end surveillance market, on the one hand, has increasingly attached importance to security maintenance in the utilities and energy industry, and the country’s demand for security equipment has also continued to grow. On the other hand, with the development of optoelectronic information, microelectronics, network communications, digital video, multimedia technology and sensor technology, security monitoring technology has gone from traditional analog to highly integrated digital, intelligent, and networked. With the increase of market demand, modern high-tech has almost applied or is about to be applied in the security monitoring system. At the same time, the cost of thermal imaging has decreased and the market acceptance has increased, and thermal imaging products have gradually shifted from military products to civilian products.

Because of the difficulty in staffing the guards in these departments, it will certainly increase the market share of remote monitoring. Jia Dianyou, general manager of Shenzhen Ziguang Jiyang Science and Technology Co., Ltd. analyzed: As a darling of thermal imager monitoring, as the cost of technology mature, night vision monitoring requirements increase. The use of the commercial market is gradually increasing, and 2014 is a year of continuous growth. Even in the coming years, sales will increase at a speed higher than 50%.

The development of intelligence will inevitably drive the development of the video analysis market, and the application of the platform will increase. Analysis including motion detection, face recognition, and automatic tracking will use safe cities, criminal detection, security police, and resource security monitoring. Other industries. In 2014, more new products will be born. At the same time, it will also undergo the test of the market. Some companies that rely on the lack of technical content in human resources are also at risk of being eliminated.

When it comes to the industry, the market share of listed companies occupies more and more. Jia Dianyou said that since the development of the security industry, the leading position of the industry has been detached. They can control most of the market share, thus affecting the entire market, but it is also Because of the large organization of large enterprises, in the market segmentation, operations are affected and tied up, giving us the space for the development of such SMEs. In 2006, in the industry segment market, Ziguang Jiyang was one of the early manufacturers. This lays a good foundation for the company, including more professional, relatively high brand awareness, more mature technology, and good market share. Based on these foundations, we have more cooperation with industry leaders, including the support of professional technology and the compatibility of the entire platform.

Jia Dianyou emphasized that the most important two points for Party A and the project owner to purchase products are product quality and supply price. Ziguang Jiyang is based on research and development, the product quality is stable, and it can provide customers with the reason to choose their products safely. As a manufacturer, there is less intermediate agent and distribution link, which can give customers better price support. With excellent after-sales service, brand awareness, sufficient supply capacity, compatibility, convenient operation, unique appearance and other characteristics, with a strong market competitiveness.

The smart HD trend clearly speaks with technological advantages. The main trend of the entire security video surveillance industry in 2014 was to develop in the direction of high-definition and intelligence. Intelligent products are not only the needs of the market, but also a major change in the security market. This is an industry trend that is increasingly recognized by the security industry. In HD, the overall development of the system platform, comprehensiveness, and integration direction is often accompanied by two points: First, there is a higher requirement for the most intuitive image; Second, compatibility, operability, and New hard requirements. In the process of intelligent development, remote video surveillance requires multiple requirements such as networking, management, and permission, and each department begins to propose new targeted industry requirements.

Jia Dianyou pointed out that the leading enterprises in the industry started to launch price wars based on performance advantages, leading the industry to start reshuffling. Some enterprises with weaker R&D capabilities and less competitiveness began to be marginalized. In the recent frenzy of Shenzhen's bankruptcy, the majority of small, medium and micro enterprises lacked their own technological advantages. In order to gain foothold, development, and growth in the security market in the future, its own technological advantages are indispensable. It is understood that there are currently a total of six patents: Ziguang Jiyang: Zoom infrared light source device, an infrared waterproof camera, a back focal plane camera, a laser lighting beam splitter device, an automatic focusing camera, infrared spherical camera shell. Jia Dianyou introduced: "These six patents were applied for the remote monitoring camera of Ziguang Jiyang and applied for patent protection for the performance, appearance and appearance of our company's laser camera, laser lens and super wind ball turntable."

In the field of future forest fire prevention, smart city, high-altitude observation, and waterway monitoring, these super-long-distance monitoring areas will gradually develop from the current conventional monitoring to customized monitoring systems. According to the uniqueness of each monitoring environment, tailor-made and most suitable The most effective early-warning monitoring program will be developed from the current standard-definition surveillance to high-definition surveillance solutions. As the transmission equipment is updated, high-definition signal transmission is allowed, multi-channel image high-bandwidth problems are solved, and the bandwidth capacity is increased, the high-definition solution is rapidly promoted. Accredited. Jia Dianyou believes that this will transform the original single monitoring into a diversified monitoring program. In the original pure visible light monitoring equipment, laser and thermal imaging products can be added to form a dual-spectrum, multi-spectrum monitoring system.

Focus on the industrial market to fly hope that Ziguang Jiyang since its inception, it will insist on super-long-distance day and night surveillance experts. The so-called experts must "specialize" one line, that is, professional, specialized, and focused. Jia Dianyou proudly said: "We tend to be an industry market is inevitable, all products of Ziguang Jiyang are targeted, tailored for customers, to achieve industry-leading, professional guidance. So far, Ziguang Jiyang Accumulated over 1,000 customers in the industry, and guided customers to complete more than 4000 projects.For example, forest fire prevention projects, we have solved the basic construction, video acquisition system, lightning protection system, transmission system, power supply system, and back-end smoke identification Systems, GIS positioning systems, and all other systems, in terms of channel monitoring, guided customers to successfully implement intelligent functions that interface with radars and complete tracking and positioning alarms, so the future of Ziguang Jiyang will still focus on the industrial market. The monitored industry provides specialized products and solutions."

Specialized products, whose added value and importance are much higher than the products of the consumer market. The first is the networking of industry monitoring programs, including the construction of special networks from the county level, to the municipal level, to the provincial level, and to the international level. Must be forward-looking design ideas, set aside space for expansion and implementation in accordance with national standards, to ensure compatibility between products is no problem; Second, long-range day and night monitoring products intelligent module, from the original full manual manual operation, increase intelligence Analysis, intelligent alarm, intelligent tracking, automatic recording, auto-cruise, GIS positioning, emergency command, and early warning management.

Talking about the future development of the company, Jia Dianyou said that from 2014 to 2015, Ziguang Jiyang will develop two new products based on the original products, and add gyro to the super wind-resistant spherical turntable and high-precision digital camouflage platform. The stability instrument, which aims to monitor maritime areas, functions as an image stabilizer and will apply for more than two patents to protect the product. It is expected that this year's sales will increase by 20% on the basis of last year. Just like the implied meaning of the brand of Ziguang Jiyang, accumulating sunshine and flying hope. After years of technological precipitation, the future of Ziguang Yang will be sunny and full of hope.