Share to: 0 wearable technology "Qian Jing" tide "last mile" problem still exists

Under the "halo effect" of Google Glass, Smart Stick, Wireless Smart Bracelet and Samsung Smart Watch, smart wearable device has been booming since 2013, and has continued to fertilize. It has developed into the most popular industry in 2014. one.
The wearable technology "Qian Jing" is in surge.
In the next few years, smart wearable products will gradually integrate into human life and will change the way people live. This powerful force will be subversive.
If before 2013, smart devices were “dead”, cold, without touch, taste, and vision, press a button and enter a command to know what people are going to do, and now after a long “glacier era” Intelligent wearable devices have finally become "live" and become more and more humane under the circumstance of innovations in mobile Internet technology, upgrade of sensor functions, re-engineering of voice interactive technologies, and the introduction of high-performance low-power processing chips.
In fact, today's Google glasses can record everything you see; Nike+ sneakers can keep your trip; and smart bracelets can measure the number of steps you take every day to monitor your sleep; Smart necklace, which can transmit life data to record your body functions, remind you of state adjustments, and make health trend analysis...
There are already a number of multinational companies that are developing smart technologies that can scan the human brain, process the collected information, and analyze whether human emotions are good or bad, in order to help people recover in an unimaginable way. Nowadays, high-tech companies such as Google, Apple, and Microsoft have no information on the relationship between their products and users. They are no longer just demographic and geographical information, but also the emotions of users at the time.
Some industry experts said that if smart wearable technologies such as Google Glass can finally break through and become universally accepted by the public, real-time tracking of emotions, thoughts, feelings and opinions will inevitably become engineers, marketers and even engineers. An area in which all human beings are eagerly awaiting.
It is foreseeable that in the next few years, smart wearable products will gradually integrate into human life and will change the way of life of human beings. This powerful force will be subversive. As a direct impact on human food and clothing, independent technology market research firm Forrester Research pointed out in a related report that there will be more and more hardware innovation devices for human-computer interaction such as information transmission and limb sensing in the future. The next computing revolution will come from sensor-wrapped wearables, not smartphones and tablets, and smart wearables will open the next more anticipated chapter of the mobile Internet.
According to IDC research institutes, the global wearable technology market will grow from the current 3 billion to 5 billion US dollars to 30 billion US dollars to 50 billion US dollars in the next 2 to 3 years. The terminal compound growth rate will not be in the next 3 to 5 years. Less than 50%. Institutional estimates, the size of China's wearable device market reached 610 million yuan in 2013. It is estimated that by 2015, China's wearable device market will exceed 10 billion yuan, reaching 11.49 billion yuan.
The next major platform for marketing strategy With the gradual popularization of wearable devices, the value of data collected will become increasingly prominent, and mobile marketing for wearable devices will explode.
A report by research firm Juniper Research shows that by 2018, the global market for wearable devices (including smart watches and glasses) will reach 130 million units, 10 times that of 2013. At that time, wearable devices may become the mainstream platform for applications in the market, even surpassing smartphones. Because the real role and significance of wearable devices is that these devices are more integrated into the human body and human life than terminals such as mobile phones. As a result, wearables will also be the main platform for the next marketing strategy, creating new marketing and advertising opportunities and making advertising more intrusive.
The marketing opportunities presented by wearable devices are mainly because they have valuable and unique data, and can also perform extraction processing analysis, and provide more detailed customer information, so that advertisers and marketers have a newer and better way to The accurate introduction of information to consumers is of great significance to mobile marketing.
For example, a wearable device that collects health information can let a sports product company know who is exercising, and let the pharmaceutical company know who is under greater stress and what products are needed to help. Because people using wearables can generate more data, marketers can use this data mining to get more useful and accurate information. If the smart bracelet records your sleep data and calculates that your recent sleep quality is not good, then you will recommend a pillow for you to have a better quality of sleep through your SNS website, email, etc.
Also, wearable devices have unique advantages in geographic-based promotion. For example, when a customer passes through a store, they push the electronic coupon information of the beverage to them. Devices such as computerized glasses can even detect which products users are shopping for and those who wear these devices are paying attention to. Also, since there is no need to carry or put it in a trouser pocket, the wearable device allows the user to interact quickly and accept, accept and share various information such as text messages, photos or dynamic message updates. This is an available marketing opportunity for advertisers.
With the gradual popularization of wearable devices, the value of the data collected will become increasingly prominent, and mobile marketing for wearable devices will explode. At present, the unique marketing charm and advantages of wearable devices have long made advertising companies look at how to directly promote marketing and promotion information to consumers who wear watches, glasses and other products that are also used as computers.
As long as you pay attention to the place there will be advertisements, even if the size is small. Therefore, it is inevitable that smart watches, glasses, bracelets and other screens will be targeted by advertisements. Obviously, more and more corporate advertisers are already experimenting. If the wearable market will continue to show positive growth and considerable upward trend, the value of advertising will also appear, and they are willing to pay for it.
The “last mile” problem still exists. Among the existing products of wearable devices, there is still a lack of flagship products that can guide the market to explode and make users rush.
Industry experts say that when wearable glasses such as smart glasses, hoods, watches, bracelets, foot rings, pajamas, shoes, socks, etc. gradually "capture" all parts of the human body, form a body area network of human body signals, smart wearable devices The marketing storm triggered will be amazing and revolutionary.
However, the current difficulties faced by wearable devices are also time-consuming, challenging, and often encounter the "last mile" problem.
Although wearable devices can achieve "fast progress" in the field of mobile advertising in the next few years, it depends mainly on whether such devices can be popularized by consumers. Wearable devices that often use big data and social networks to let consumers know that wearable devices can trigger privacy issues and may cause legal problems, which is a problem that vendors must consider.
At the same time, the development of the wearable device market is also facing the problem of user habits - users who are accustomed to using large screens, fast and convenient operation of smart phones and tablets face small, thin, too small screen, small memory, wearable devices There may be hesitation, which makes the wearable device as a marketing platform limited in its role in mobile marketing. Some manufacturers are not willing to advertise here.
Among the current products of wearable devices, there is still a lack of flagship products that can guide the market to develop explosively. At present, the product categories on the market are basically expected: smart glasses, smart watches, wristbands... And among these products, they are still concentrated on sports health, and the gap between them is not big, and no one can design a product. Until now, users who really use Google Glass are very rare. Wearable devices are still a product that is imaginary in the minds of most consumers. This also limits the role of wearable technology as a marketing platform, and also affects the advertiser's investment in advertising. In addition to people in the IT industry, the average consumer's impression of wearable devices is “cool” and “hyun”, and there is very little awareness of function and practicality. Therefore, the current market demand for wearable devices is still very narrow and has a long way to go.
Nowadays, many smart wearable devices on the market are so-called high-tech and high-tech, stylish and fashionable, but they fail to truly grasp the user's "screaming point" and lose the three elements of the essence of business model - customer value. The uniqueness, the imitation of key resources and the sustainability of the profit path. For example, the wearable device based on Baidu Cloud “咕咚手环” mainly features three functions: “motion reminder”, “sleep monitoring” and “smart silent wake-up”, but this bracelet can only play a role as a reminder. Unable to correct the user's bad habits, and also provide insufficient system analysis. Therefore, how to truly meet the needs of users, encourage users to wear for a long time, cultivate user stickiness, bring tangible value to them and bring real benefits to all parties in the industry chain. This is a key.
Obviously, no matter what enterprise, especially those enterprises whose marketing methods are increasingly singularized and homogenized, it is best to calm down and understand the concept of "wearable devices" and master their development trends and applications, otherwise you will outdated. Because in the world, almost all Internet companies, the vast majority of venture capital, coupled with a considerable group of technology believers, have seen "wearable devices" as the most glamorous thing in the future, and soon by wearable devices The mobile internet marketing triggered will also break out.

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Spec.:

Model NO.
Moisture(%)
Strength(%)
Ash(%)
Idine value(mg/g)
Carbon tetrachloride(%)
Packing density(g/L)
pH-value
Grain diameter(mm)
DX-3060
≤3
≥95
≤5
≥1010
≥60
520±20
8-10
Φ3.0
DX-3070
≤3
≥95
≤6
≥1030
≥70
500±20
8-10
Φ3.0
DX-3080
≤3
≥93
≤8
≥1050
≥80
450±20
8-10
Φ3.0
DX-4060
≤3
≥95
≤5
≥1010
≥60
530±20
8-10
Φ4.0
DX-4070
≤3
≥95
≤6
≥1030
≥70
520±20
8-10
Φ4.0
DX-4080
≤3
≥95
≤8
≥1050
≥80
460±20
8-10
Φ4.0
DX-4090
≤3
≥93
≤9
≥1080
≥90
430±20
8-10
Φ4.0
DX-40100
≤3
≥90
≤10
≥1100
≥100
370±20
8-10
Φ4.0
8×30
≤5
≥93
≤5
≥1000
≥60
460±20
8-10
-
12×40
≤5
≥93
≤5
≥1000
≥60
450±20
8-10
-

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