How to integrate oven company in chaos development?

In the face of an increasing number of integrated kitchen brands, companies are increasingly fighting for market share. In order to gain more market share, each company has tried its best to grab the best "cake". So, how can an integrated cooker company achieve long-term development of its brand in the context of the chaos in the integrated stove market?

In China, it seems that there is not a lot of actual distribution of each company's market. Therefore, many integrated stove companies are trying to grow their own, creating a national brand. However, there are few well-known brand companies with integrated stoves that are really powerful. This is because China's market for integrated stoves has a low threshold, and the process of industrialization and scale-up has limited and constrained the progress of the entire industry.

At this stage, the common phenomenon in the development of the industry is less originality, weaker brands, and some products even lack competitiveness. To break this status, major companies must make great innovations to achieve better and faster development. Judging from past experience, the most successful integrated cooker companies flourish is often based on product innovation. They use it as a basic strategy to achieve growth in revenue, market shares, and customer loyalty.

Today, the enlightened leaders of the integrated cooker industry succeed by formulating the entire user experience - form, innovation and brand. They have mastered what we call the “user experience” new rule, which transcends the fragmented product itself or the service and rethinks the customer experience. These results have produced new, unexpected, and iconic results that have won customers' favors and created important opportunities for the new growth of integrated stove companies.

Design changes life, design changes a business. In domestic integrated cooker industry, the positions of product designers of many small and medium-sized integrated cooker companies are not important. Their working hours are completely occupied by other work, and they have nothing to do with the design of integrated ovens. This is sad to say. Some door factories have designers, but the office environment is not ideal, and their creative inspiration can be imagined.

Jiuzheng Building Materials Network believes that to change the phenomenon of “re-selling, light design”, “re-simulation, and light originality” of integrated stove companies, the boss of the integrated stove company must establish a viewpoint of “design promotes productivity”. And from the funding, staffing and positions, treatment, or to take cooperation with the brand design company to develop models with integrated intellectual property rights of kitchen products.

At present, the market situation of China's integrated cooking industry is still dictatorial, a hundred schools of thought contend. If we want to break this situation and make integrated stove companies go better, farther and more powerful, companies will not be able to “blind their eyesight and not see Taishan”. Instead, they should start from the long-term interests, attach importance to the original design of integrated stoves, and increase product development efforts.