October 16, 2025
31st Dongguan Famous Furniture Fair: Design Rise
The 31st International Furniture Fair is coming to a close, marking the end of a five-day event that has been as vibrant and dynamic as the spring season itself. This exhibition has not only brought a wave of energy but also created a thriving environment filled with excitement, opportunities, and innovation for furniture professionals from around the world.
[Image: Furniture industry]
One of the most notable trends emerging this year is the growing emphasis on design. In the past, the Chinese furniture industry often followed trends without much originality. However, as consumer tastes evolved, many products struggled to keep up with changing demands.
Yet, positive momentum continues to drive the industry forward. Exhibition organizers and industry leaders are constantly exploring ways to push design to its full potential. As a result, theme-based forums, thought-provoking discussions, and exciting events have become central features of the fair, drawing attention from major media outlets and industry insiders alike.
Consumers today are the ultimate decision-makers. With rising living standards and an increasing desire for personalization, demand for unique furniture is stronger than ever. Different age groups have distinct preferences—whether it's the choice of materials like mahogany, solid wood, or particle board, or the selection of styles ranging from traditional Chinese to European, American, or even Southeast Asian influences.
[Image: Furniture products]
Designers are gaining more recognition, and this shift is being echoed by many design agencies and renowned designers. At this year’s fair, we saw more manufacturers embracing design as a core part of their identity, helping to shape a new home culture that drives growth and innovation.
From modern panel-style custom furniture to traditional materials like mahogany and solid wood, everything is evolving. These pieces are no longer just functional—they’re smart, stylish, and full of character. From color choices to structural designs, and from traditional forms to intelligent technology, each piece showcases its own unique charm.
Take mahogany furniture, for example. Once seen as outdated, it now comes in a variety of colors and styles—some intricate with detailed carvings, others simple and elegant. The same goes for solid wood, which is being reimagined with fresh aesthetics and timeless appeal.
Customized design is also on the rise. Many companies are integrating space culture and fashion elements into their products, while meeting growing environmental concerns. The fusion of art and everyday life, along with the popularity of soft furnishings, is creating new formats and expanding the industry’s horizons.
Moreover, even upstream suppliers like machinery and coatings are undergoing significant transformations. Some manufacturers are investing in automation and data-driven production, while water-based paints are becoming the industry standard.
At the same time, awareness of intellectual property rights is increasing. Local governments, such as those in Dongguan and Houjie, are taking proactive steps to protect these rights, opening up new channels for protection and establishing China’s first and only "Chinese Furniture Intellectual Property Rights Rapid Protection Assistance Center." This initiative provides a crucial shield for furniture designers and innovators.
In conclusion, progress in the furniture industry is closely tied to design. With the growing influence of creative thinking, the industry is entering a new era of opportunity and renewal.
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