In the current economic situation, the home industry is struggling to open up channels for revenue and expenditure. Global companies are clamoring for savings. The owner of a household discount chain in the UK seized the opportunity to buy a piece of furniture worth 68 million pounds, which was considered as the most extravagant “throttling†in history and deserves our deep thought; and in Taiwan, Taiwan. Eight chain giants from different industries have joined hands to launch promotional discount coupons. They have achieved tremendous momentum and have increased the overall counter-provision rate by 40%. It is also worth learning from.
The most “luxury†throttling in history: 68 million pounds of furniture purchases in the UK took place in the UK
The British royal family, who has always paid attention to etiquette, has also urged the royal family to lead by example in the financial crisis. It is reported that the Queen's wife and sisters went to Slovakia for a state visit, and they also specially confessed that they do not have to order new clothes and they can pick the right clothing from the wardrobe to visit.
While the royal family promotes frugality, Britain has had the most “luxury†purchase of a single day of furniture in history.
An entrepreneur bought all the inventories of the bankrupted British furniture chain MFI at the end of January 2009. The buyer was 56-year-old Chris Dawson, who bought MFI worth £68 million worth of goods, including cabinets and kitchen appliances, furniture for the home and office furniture, and loaded 2,400 trucks. The loaded pallets are up to 12 feet deep and 4 feet deep and are 3/4 miles long. No wonder the self-made rich man said with emotion: "This is the biggest single-day furniture purchase in history."
Of course, this extravagant purchase of furniture is also an extremely affordable purchase. It is understood that since MFI filed for bankruptcy protection in November last year, Mr. Dawson has negotiated with him to purchase all his stock. In the current situation, MFI is eager to clear its inventory. When faced with such a generous buyer, it can naturally provide the best price. Mr. Dawson did not disclose the cost of this purchase, but he said that the goods will be sold cheaply at the Range discount mall in the southeast and on the Internet. Dawson believes: "In the face of this opportunity, what we need most is resolute." It can be seen that during the economic recession, for some people, it is indeed full of opportunities.
Chris Dawson is the owner of TheRange, a well-known discount home shopping mall in the UK. TheRange currently has 37 stores in the UK, providing 65,000 products and employing more than 2,500 people.
Open source is well-known: Taiwan's eight giant chain cross-promotion promotion
The purse tightened, the demand declined, and there was not enough attraction. Most consumers chose to “save firstâ€. Increasing the number of tourists is the biggest headache for home furnishing companies.
From November 7 to December 31 last year, the "living workshop" of household goods chain stores that had 100 direct sales stores in Taiwan and seven other Taiwanese chain stores belonging to different industries such as catering, entertainment, and life were co-sponsored. The "8-Knots-Happiness Joint Coupon" campaign printed promotional discount coupons, and at the same time placed on eight retail outlets for on-site consumers. The other seven participants were: "Mos Burger", "Pizza Hut" and "MisterDonut" in the fast food industry, "Kang is the United States" in the drug and cosmetics store industry, "Top of the supermarket", and "The mother and baby chain industry". Li Yingfang; "Broad Vision Entertainment" in the audio and video entertainment chain.
Eight chain giants in different industries have handed over seven new promotional channels, which has achieved remarkable results and has achieved an overall improvement of 40%. From November 29 last year to January 11, 2009, the "Shenzhen First Home Decoration Shopping Festival 2008" jointly developed by Gome, Hundred Years, and Guoanju was similar to the "8-Knots Joint Coupon Coupon," but the former was comparable to the former. The industry spans more, the audience is wider, and therefore the influence is even wider. Imagine that if Shenzhen’s Gome, Hundred Years, and National Security reside, Wal-Mart in the supermarket industry, Jiahe in the film and television industry, Jiawang in the food and beverage industry, Tianhong in the fashion shopping industry, and Happy Valley in the playground industry will be able to make a difference. The large-scale, unprecedented scale, and truly compassionate consumer cross-industry promotions are sure to be more successful than the first home improvement shopping festival.
It's better to be brave and innovate than sit back and wait. Whether the enterprise can find a way to “open source and reduce expenditure†according to its own actual situation determines whether the company can regain the spring that is not far away from the winter.
Media reports Furniture Home Furnishing Doors Price Boss Cabinet Doors Decoration Home
Tilt & Turn Windows,Wood Aluminum Window,Tilt Turn Window,European Style Window
Sliding Patio Doors Co., Ltd. , http://www.only-doors.com